# Agency Pitch Deck > A new-business pitch deck for agencies. It states the problem with real data, pitches the big idea, lays out a 90-day plan, and closes with the investment and projected ROI. Source: https://buildpdfs.com/templates/agency-pitch-deck Category: Business A new-business pitch deck for agencies. It states the problem with real data, pitches the big idea, lays out a 90-day plan, and closes with the investment and projected ROI. ## What's included - Cover slide with the prospect name and pitch date - The problem, backed by a funnel chart and conversion numbers - The opportunity, sized in dollars left on the table - The big idea with three parts: the hook, the offer, and the loop - 90-day plan split into fix, launch, and grow phases - Investment slide with monthly cost, payback period, and target ROAS ## Sample content Fieldwork Studio ### Fill more rooms, _direct._ A growth plan for Halcyon Hotels — six coastal properties, one brand people book on purpose. Prepared for**Halcyon Hotels** Pitch**Oct 12, 2026 · 9:00** 01 · The problem #### Most guests find you, then book _somewhere else._ 62% of Halcyon rooms are booked through travel sites. Each of those bookings costs 18% in commission — and the guest data stays with them. ##### Where bookings come from · last 12 months Fieldwork Studio Halcyon Hotels · Growth pitch 02 · The opportunity $4.1M paid in travel-site commission last year. Moving one in four of those bookings to your own site keeps **$1.0M** a year. Fieldwork Studio Halcyon Hotels · Growth pitch 03 · The landscape #### Nobody owns _"slow and coastal."_ Rivals sell price or luxury. The calm, small-hotel middle is open — and it is exactly what Halcyon guests rate highest. Fieldwork Studio Halcyon Hotels · Growth pitch 04 · The funnel #### Fix the leak at _"check dates."_ Visitors reach the booking page, then leave to compare prices. A best-rate promise and a 2-step checkout close the gap. 2.1% Conversion now 3.4% Target · 90 days −38% Checkout steps Fieldwork Studio Halcyon Hotels · Growth pitch 05 · The big idea #### The Slow Coast. **Film**Six 15-second sunsets, one per property. Shot once, cut for every screen. **Offer**Book direct: late checkout and a lantern dinner. Never on travel sites. **Loop**Every stay ends with a postcard and a code for the next one. 06 · First 90 days #### From pitch to _full rooms._ Days 1–30 · Fix ##### Make direct easy * Best-rate promise on every page * 2-step mobile checkout * Brand search defended Days 31–60 · Launch ##### The Slow Coast * Six sunset films live * Paid social + YouTube, 4 markets * Book-direct perks Days 61–90 · Grow ##### Bring them back * Past-guest email, monthly * Postcard return codes * Scale what wins Fieldwork Studio Halcyon Hotels · Growth pitch 07 · Investment #### $24K a month. _Paid back in 9 weeks._ 38→55% Direct share $1.0M Commission kept / yr 6.2× Target ROAS Fieldwork Studio Halcyon Hotels · Growth pitch ## Frequently asked questions ### What is an agency pitch deck? An agency pitch deck is the presentation an agency brings to a prospective client to win new business. It states the problem the client has, the opportunity in numbers, the agency's big idea to fix it, a 90-day plan, and the price. ### What should a pitch deck for new business include? Include the problem with real numbers, the market opportunity, your big idea, a first-90-days plan broken into phases, and the investment with an expected return. This template has each slide, pre-filled for a hotel growth pitch. ### How many slides should an agency pitch deck have? Most winning pitch decks run 7 to 10 slides: a cover, the problem, the opportunity, the landscape, the idea, the plan, and the investment. Longer decks lose the room. ### Is this agency pitch deck template free? Yes. You can customize the agency pitch deck template for free and download it as a print-ready PDF for any prospective client. ## Related reading - [What "client-ready" means for a client deliverable PDF](https://buildpdfs.com/guides/client-deliverable-pdf-client-ready) - [How to design a professional PDF](https://buildpdfs.com/guides/how-to-design-a-professional-pdf) - [Lead magnets for consultants and agencies](https://buildpdfs.com/guides/lead-magnet-for-consultants) [Use this template](https://buildpdfs.com/signup?templateId=agency-pitch-deck) — free, no credit card required.