# Client Project Proposal > A polished freelance project proposal with scope, deliverables, timeline, pricing, and payment terms. Pre-filled with a web redesign and brand refresh example. Source: https://buildpdfs.com/templates/client-project-proposal Category: Business A polished freelance project proposal with scope, deliverables, timeline, pricing, and payment terms. Pre-filled with a web redesign and brand refresh example. ## What's included - Cover page with project title, client name, and proposal date - Scope of work section with detailed deliverables list - Project timeline with milestones and target dates - Investment summary with fee breakdown and payment schedule - Assumptions and what's not included section ## Sample content Studio Venn Project Proposal Prepared for Northlake Coffee Co. Website Redesign & Brand Refresh Total Investment $8,400 Timeline 6 Weeks Proposal Date April 2026 Prepared by Abhay Sharma Studio Venn — Northlake Coffee Co. Table of _Contents_ 1. 01 About This Proposal 2. 02 Project Overview 3. 03 Scope & Deliverables 4. 04 Investment 5. 05 Timeline 6. 06 Terms & Conditions 7. 07 Next Steps About This Proposal About _Studio Venn_ "We believe the best brand experiences are earned through restraint — every detail deliberate, every element earning its place." Studio Venn is a boutique brand and digital design practice founded by Abhay Sharma. We specialize in working with ambitious consumer brands — particularly those in food, beverage, and lifestyle — who have outgrown their first-generation identity and are ready to grow into something they're truly proud of. We keep our client roster intentionally small. Every engagement receives direct involvement from our principal designer, from the first strategy conversation through final delivery. There are no account managers, no offshore execution, no handoffs to junior staff halfway through. When you work with Studio Venn, you work with the person who cares most about getting it right. Our approach is rooted in understanding the business before we touch a single pixel. For Northlake Coffee, that means understanding your customers — the early-morning ritual crowd, the weekend pour-over enthusiast — and designing an online presence that speaks to them with the same care and intention that goes into every bag you ship. This proposal outlines our recommended scope, timeline, and investment for Northlake Coffee Co.'s website redesign and brand refresh. It reflects what we believe you actually need — not a bloated engagement, but a focused, high-quality execution that delivers real results. Project Overview What We're _Solving_ Northlake Coffee Co. makes exceptional coffee. Your sourcing is thoughtful, your roasting is precise, and your brand story is genuinely compelling. The problem is that your current website doesn't communicate any of that. It feels like a template that was never quite finished — functional, but forgettable. In the DTC coffee market, the window to earn a first-time buyer's trust is roughly **12 seconds**. If your homepage doesn't immediately signal quality, provenance, and personality, that visitor is gone — and they're buying from a competitor who spent more time on their digital presence than their beans. **Our approach** is to build a website and visual identity system that closes that gap decisively. We'll start with a focused discovery phase to understand your target customers and competitive landscape, then move into high-fidelity Figma designs before a single line of code is written. The Webflow build that follows will be fast-loading, conversion-optimized, and easy for your team to update independently. The brand refresh component is intentionally scoped — we're not reinventing Northlake from scratch. We're evolving your existing identity with refined typography, a tighter color system, and updated visual guidelines that work across your packaging, social, and digital touchpoints consistently. Scope & Deliverables What's _Included_ | Phase | Deliverable | Notes | | ----------- | ---------------------------------------------------------------------------------------- | ---------------------------------------------- | | Discovery | **Brand audit** — review of existing visual assets, website, and competitive landscape | Delivered as a 10–15 slide PDF report | | Discovery | **Customer persona workshop** — 2 primary personas defined with behavioral attributes | 60-min remote session + written summary | | Discovery | **Site map & content strategy** — page structure recommendation for 8 pages | Google Doc, client approval required | | Design | **Figma designs** — high-fidelity mockups for all 8 pages, desktop + mobile | Includes 2 rounds of revisions | | Design | **Brand refresh** — updated type scale, refined color palette, icon set (12 icons) | Delivered as Figma component library | | Design | **Copywriting** — all 8 pages written and approved before build begins | SEO-informed, 2 revision rounds included | | Development | **Webflow build** — pixel-accurate implementation of approved designs | CMS setup for blog/products included | | Development | **QA & launch** — cross-browser/device testing, DNS transfer, 30-day post-launch support | Response within 24 hours during support window | Not included in this scope: custom illustration, photography, print collateral, email template design, third-party integrations beyond Shopify/Klaviyo standard embed. Investment Pricing & _Payment_ Total Project Investment Fixed fee — no hourly surprises $8,400 | Line Item | Amount | | ---------------------------------------- | ------ | | Discovery & Strategy | $1,200 | | Figma Design (8 pages, desktop + mobile) | $2,800 | | Brand Refresh (type, color, icon set) | $900 | | Copywriting (8 pages) | $1,100 | | Webflow Development & QA | $2,400 | Payment Schedule | Milestone | Amount Due | Timing | | ---------------------------------------------------------- | ---------- | ----------------------- | | **Deposit** — project kickoff & secures your start date | $4,200 | Invoice on signing | | **Final payment** — due before site launch & file transfer | $4,200 | Week 6, prior to launch | Payment accepted via bank transfer (ACH/wire) or credit card (+2.9% processing fee). Invoices issued via Bonsai. All prices in USD. Timeline 6-Week _Plan_ | Week | Phase | Key Activities | | ------ | ------------ | -------------------------------------------------------------------------------------- | | Week 1 | Discovery | Kickoff call, brand audit, customer persona workshop, site map draft | | Week 2 | Discovery | Audit report delivery, site map approval, content outline + copywriting kickoff | | Week 3 | Design | Brand refresh concepts presented, copy first draft delivered for review | | Week 4 | Design | Figma designs: homepage + 3 key pages presented; brand + copy revisions | | Week 5 | Design → Dev | Remaining 4 pages designed; all copy finalized; Webflow build begins on approved pages | | Week 6 | Development | Webflow build complete; QA across devices; client review; DNS transfer & launch | Timeline assumes prompt client feedback (within 48 hours of deliverable submission). Delays in feedback extend the timeline accordingly. Start date contingent on signed agreement and deposit received. Terms & Conditions How We _Work Together_ * **Revision rounds:** 2 rounds of revisions are included in each phase (design and copy). Additional revisions are billed at $150/hour. * **IP transfer:** Full intellectual property rights transfer to client upon receipt of final payment. Studio Venn retains the right to display the work in our portfolio. * **Kill fee:** If the client cancels the project after work has begun, a kill fee of 25% of the remaining balance is due within 14 days of cancellation notice. * **Client responsibilities:** Client must provide all brand assets, photography, and any existing copy within 5 business days of project kickoff. Delays in providing materials will extend the project timeline. * **Feedback turnaround:** Client agrees to provide feedback on deliverables within 48 business hours. Feedback received after this window may shift the project timeline. * **Scope changes:** Any work outside the agreed scope will be scoped and quoted separately before proceeding. Studio Venn will not begin out-of-scope work without written approval. * **Confidentiality:** Studio Venn treats all client information as confidential and will not share proprietary business information with third parties. * **Governing law:** This agreement is governed by the laws of the State of California. Disputes will be resolved through good-faith negotiation first, then binding arbitration if necessary. * **Warranty:** Studio Venn guarantees the Webflow site will function as designed for 30 days post-launch. Bugs reported within this window will be fixed at no additional cost. Next Steps Let's Get _Started_ If this proposal reflects the scope, timeline, and investment you're ready to move forward with, here's how the process works: * **Step 1 — Sign the agreement:** You'll receive a formal project agreement via Bonsai to your email. Review, sign electronically, and return. * **Step 2 — Pay the deposit:** A $4,200 invoice will accompany your agreement. Payment secures your start date — projects are scheduled on a first-confirmed basis. * **Step 3 — Kickoff call:** We'll schedule a 90-minute kickoff call within 3 business days of deposit receipt. Come ready to talk about your customers, your goals, and what you love (and don't love) about your current brand. ##### Ready to talk? This proposal is valid for 30 days from the date above. If you have any questions before signing, I'm always happy to jump on a call to walk through anything in detail. Abhay Sharma, Principal Designer abhay@studiovenn.co · +1 (415) 555-0182 Studio Venn · San Francisco, CA ## Frequently asked questions ### What should a freelance project proposal include? A strong proposal includes: an executive summary of the project, detailed scope and deliverables, timeline with milestones, pricing breakdown, payment schedule, and what is explicitly not included (to prevent scope creep). ### How long should a client proposal be? For freelance and small agency projects, 3–5 pages is the sweet spot. Long enough to show professionalism and cover all key points, short enough that clients actually read it. ### Is this proposal template free? Yes — free to use and customize. Describe your project, client, and pricing to the AI and it will populate the full proposal. ## Related reading - [How to make an invoice](https://buildpdfs.com/guides/how-to-make-an-invoice) - [Lead magnets for consultants and agencies](https://buildpdfs.com/guides/lead-magnet-for-consultants) [Use this template](https://buildpdfs.com/signup?templateId=client-project-proposal) — free, no credit card required.