# Design Case Study > A story-driven design case study for brand and packaging studios. It walks through the challenge, a before/after spread, the identity system, packaging, a client quote, and results with a revenue chart. Source: https://buildpdfs.com/templates/design-case-study Category: Business A story-driven design case study for brand and packaging studios. It walks through the challenge, a before/after spread, the identity system, packaging, a client quote, and results with a revenue chart. ## What's included - Cover with a before/after shop photo and project chips - The challenge page with three stat callouts - Side-by-side before/after spread - Identity system: color palette, wordmark, and typography pairing - Packaging page and a client pull quote with a full-bleed photo - Results page with a six-month revenue chart and a comparison table ## Sample content Saltgrass Case study · Saltgrass Bakery · 2026 ### A corner bakery, _finally_ as good on the street as its bread. Identity Packaging Shopfront Web **Northfold Studio** Brand · Packaging · Places 01 — The challenge #### Great bread. _Invisible_ shop. Saltgrass had baked on the same corner for 26 years. Regulars loved it; everyone else walked past. A faded awning, taped-up notices and five different logos told new customers nothing. Before **1 in 5** locals could name the bakery **3 yrs** of flat weekend footfall **46** online orders a week, mostly regulars Saltgrass Bakery 02 02 — Before / after #### Same corner. _New_ face. Before Saltgrass After Saltgrass Bakery 03 03 — Identity #### Warm, slow, _handmade._ SaltgrassBAKERY · EST. 1998 S FOREST #1E3B2C FLOUR #F3EAD7 CRUST #C9873E **Fraunces** Display — signs, bags, menus **Manrope** Text — prices, labels, web Saltgrass Bakery 04 04 — Packaging #### A bag people _keep._ **One green band** Every box, cup and bag carries the same forest band — cheap to print, easy to spot across a street. **Kraft first** Unbleached bags and compostable cups cut packaging cost by 18%. **Made to be shared** Customers post the bags. The band does the rest. Saltgrass Bakery 05 05 — In the shop > “People come in to take photos of the bags. _Then they buy the bread._” Theo QuintOwner, Saltgrass Bakery New green tiles, one menu board and warm light. The counter now leads the eye from the door to the bread. 06 — Results · Jan–Jun 2026 #### Three months _after_ launch. **+64%** weekend footfall 1,820 → 2,980 a week **+38%** average basket $8.40 → $11.60 **4.6×** online orders 46 → 212 a week ###### Monthly revenue ($k) _61.2_ _62.0_ _78.9_ _93.4_ _102.7_ _107.3_ LAUNCH Jan Feb Mar Apr May Jun | Month | Footfall / wk | Avg basket | Online / wk | Revenue | | -------------- | ------------- | ---------- | ----------- | ------- | | January | 1,820 | $8.40 | 46 | $61.2k | | March (launch) | 2,240 | $9.80 | 98 | $78.9k | | June | 2,980 | $11.60 | 212 | $107.3k | Saltgrass Bakery 07 Northfold Studio #### Got a shop people _walk past?_ We make brands for places people visit: bakeries, cafés, studios and shops. Identity, packaging and the street-facing bits that bring people in. **Write**hello@northfold.studio **Call**+1 (503) 555-0188 **Visit**northfold.studio ## Frequently asked questions ### What is a design case study? A design case study is a short document a studio sends to prospects or posts in a portfolio. It shows one client project from the problem through the design work to the measured result, using photos, a quote, and numbers rather than only final mockups. ### What should a design case study include? Include the client's problem, a before/after comparison, the design work you built, a client quote, and results with real numbers such as revenue or foot traffic. This template has each section, pre-filled for a bakery rebrand. ### How long should a design case study be? Most design case studies run 6 to 8 pages: a cover, the problem, before/after, the design system, one application page, a quote, and results. This template follows that structure. ### Is this design case study template free? Yes. You can customize the design case study template for free and download it as a print-ready PDF for any branding, packaging, or identity project. ## Related reading - [What "client-ready" means for a client deliverable PDF](https://buildpdfs.com/guides/client-deliverable-pdf-client-ready) - [How to design a professional PDF](https://buildpdfs.com/guides/how-to-design-a-professional-pdf) - [Create a PDF without InDesign](https://buildpdfs.com/guides/create-pdf-without-indesign) [Use this template](https://buildpdfs.com/signup?templateId=design-case-study) — free, no credit card required.