# Ecommerce Monthly Report > A monthly ecommerce performance report with headline KPIs, a daily revenue-and-spend trend, a channel-by-channel breakdown, and the next month's priorities. Source: https://buildpdfs.com/templates/ecommerce-monthly-report Category: Marketing A monthly ecommerce performance report with headline KPIs, a daily revenue-and-spend trend, a channel-by-channel breakdown, and the next month's priorities. ## What's included - At-a-glance KPI cards for revenue, ad spend, ROAS, purchases, cost per purchase, and click-through rate - Month-over-month comparison callouts - Daily revenue and spend chart - Channel-by-channel performance breakdown - Wins-to-scale and next-month priorities sections - Agency-branded cover with client name and reporting period ## Sample content **Fieldwork Studio** Client report · **October 2026** 10 Monthly performance report ### October 2026 Paid social, search, shopping and email — last 30 days, what worked, and the plan for November. Revenue Blended ROAS Cost / purchase Click-through Oct 1 – Oct 31, 2026 · All paid channels Prepared by Fieldwork Studio **01** At a glance Northwind Outfitters · October 2026 Last 30 days #### Best month of the year, at a lower cost per sale. Revenue from paid channels grew **18.4%** on **4.1%** more spend. The new winter catalogue ads and the early-access email carried the month. Search costs went up after Oct 20 — the fix is in the November plan. Revenue $412.8K ▲ 18.4% Ad spend $89.6K ▲ 4.1% Blended ROAS 4.61× ▲ 0.6× Purchases 3,829 ▲ 16.2% Cost / purchase $23.40 ▼ 12.0% Click-through 3.2% ▲ 0.4 pts ##### Daily revenue and spend Revenue Spend **What moved it**Winter catalogue carousel (Meta) and the early-access email drove 41% of revenue. **Watch**Google Search CPC rose 22% after Oct 20 as competitors raised bids on brand terms. Fieldwork Studio 02 / 05 **02** Channels Northwind Outfitters · October 2026 Channel performance #### Meta and email led. Search needs a reset. | Channel | Spend | Revenue | ROAS | CPA | CTR | vs Sep | | --------------- | ------- | -------- | ----- | ------ | ---- | ------ | | Meta (FB + IG) | $38,200 | $191,400 | 5.01× | $21.10 | 2.9% | ▲ 24% | | Google Search | $21,600 | $70,300 | 3.25× | $31.80 | 6.1% | ▼ 9% | | Google Shopping | $14,900 | $66,800 | 4.48× | $24.60 | 1.8% | ▲ 11% | | TikTok | $9,400 | $27,100 | 2.88× | $33.20 | 1.4% | new | | Email (owned) | $1,900 | $46,700 | 24.6× | $3.10 | 4.8% | ▲ 38% | | Affiliates | $3,600 | $10,500 | 2.92× | $28.40 | — | ▬ 0% | | Total | $89,600 | $412,800 | 4.61× | $23.40 | 3.2% | ▲ 18% | ##### Where the budget went ##### ROAS by channel target 4.0× ##### Cost per purchase, week by week CPA Sep avg $26.60 Fieldwork Studio 03 / 05 **03** Wins and lessons Northwind Outfitters · October 2026 What worked #### Three wins we will build on. 5.0× ###### Winter catalogue carousel Ten products per card with real prices. ROAS 5.0× on $14K, our best Meta ad this year. $46.7K ###### Early-access email Sent 48 h before the public drop to 22K VIPs. 4.8% CTR and 24.6× return on send cost. −12% ###### Lower cost per sale Cutting 31 weak ad sets moved budget to proven winners. CPA fell from $26.60 to $23.40. Top creatives by click-through _CTR 4.1%_ Built for the first frost Carousel · Meta **5.0× ROAS** _CTR 3.6%_ Your winter list, early Email · VIP **24.6× ROAS** _CTR 2.7%_ Packs that pack small Video 9:16 · TikTok **3.4× ROAS** What did not work **Brand search got expensive**Two rivals bid on "Northwind jackets" from Oct 20\. CPC +22%. We kept position but paid for it. **TikTok prospecting is early**2.88× ROAS in month one. Good hook rate (31%), but the landing page loses mobile buyers. Fieldwork Studio 04 / 05 **04** What's next Northwind Outfitters · November 2026 November plan #### Scale the winners into Black Friday. ##### Budget shift, October → November Oct Nov 1. 1 ###### Scale the catalogue carousel to $22K Add 3 new product sets and a Black Friday price card. Keep the ROAS floor at 4.0×. Owner · Paid social **Nov 3** 2. 2 ###### Defend brand search with a cap Exact-match brand campaign with a $2.40 CPC cap; move spend to Shopping where rivals are absent. Owner · Search **Nov 5** 3. 3 ###### Fix the mobile landing page One-column product grid, sticky add-to-cart. Test against the current page for 14 days. Owner · CRO + client dev **Nov 12** 4. 4 ###### Three-step Black Friday email Early access, launch, last chance. Same VIP list that returned 24.6× in October. Owner · Lifecycle **Nov 24** Revenue target $540K ▲ 31% vs Oct Spend $118K approved range ROAS floor 4.0× blended CPA ceiling $26.00 peak season Fieldwork Studio 05 / 05 ## Frequently asked questions ### What should an ecommerce monthly report include? An ecommerce monthly report should include revenue, ad spend, blended ROAS, purchases, and cost per purchase, a trend chart, a breakdown by channel, and the priorities for next month. This template has each part. ### What is blended ROAS? Blended ROAS is total revenue divided by total ad spend across every paid channel combined, instead of one channel at a time. It is the headline number most ecommerce reports lead with. ### How often should an ecommerce brand send performance reports? Monthly is standard for ongoing ad management, with a lighter weekly check-in for active campaigns. A monthly report gives enough data to spot real trends instead of day-to-day noise. ### Is this ecommerce monthly report template free? Yes. You can customize the ecommerce monthly report template for free and download it as a print-ready PDF for any client or brand. ## Related reading - [How to structure a consulting report](https://buildpdfs.com/guides/consulting-report-template) - [How to present a report or whitepaper to a client](https://buildpdfs.com/guides/present-report-whitepaper-to-client) - [Whitepaper vs report: which format to use](https://buildpdfs.com/guides/b2b-pdf-format-whitepaper-vs-report) [Use this template](https://buildpdfs.com/signup?templateId=ecommerce-monthly-report) — free, no credit card required.