# Listing Presentation > A polished real estate listing presentation with an agent introduction, a comparative market analysis, a pricing strategy, a marketing plan, a selling timeline, an estimated seller net sheet, and testimonials. Source: https://buildpdfs.com/templates/listing-presentation Category: Business A polished real estate listing presentation with an agent introduction, a comparative market analysis, a pricing strategy, a marketing plan, a selling timeline, an estimated seller net sheet, and testimonials. ## What's included - Photo cover with the property address - Agent introduction with performance stats - Comparative market analysis with sold, active, and expired listings - Pricing strategy with a recommended list-price range - Marketing plan and week-by-week selling timeline - Estimated seller net sheet, testimonials, and next steps ## Sample content W&P Westlake & Pine Realty Prepared October 2026 Listing Presentation ### 3812 Ridgeview _Drive_ Austin, Texas 78703 — a plan to sell well, and on your terms **4** Bedrooms **3.5** Bathrooms **3,240** Square feet **$2.395M** Recommended list **Prepared for**Michael & Laura Whitfield **Danielle Reyes, Realtor®**danielle@westlakepine.example.com · 512-555-0186 01 Welcome #### A deliberate launch _for a rare home_ Dear Michael and Laura, Thank you for inviting me into your home. 3812 Ridgeview is one of the most complete craftsman-modern renovations I have walked through in Tarrytown this year — the deep front porch, the white-oak floors, the way the kitchen opens to the covered patio and the heritage live oak. Buyers in this price band notice those details, and they pay for them when the details are presented well. This presentation lays out exactly how I would bring the house to market: what the recent sales tell us about value, where I recommend we price and why, the marketing we will run before and after launch, a week-by-week calendar, and a clear estimate of what you can expect to net at closing. My goal is simple. I want the first two weekends on market to produce competing interest, so that you choose the buyer and the terms — not the other way around. Everything in this plan is built around that window. Please mark up these pages. Every number here is a starting point for our conversation, and nothing is final until you are fully comfortable with it. Danielle Reyes Realtor® · Westlake & Pine Realty The front elevation at dusk — the image that will lead every listing channel. ##### The property at a glance Style Craftsman-modern, two story Built / renovated 1998 / 2023 Living area 3,240 sq ft Lot 0.29 acre, mature live oak Beds / baths 4 / 3.5, primary on main Parking Two-car garage + motor court Schools Casis Elem. · O. Henry MS · Austin HS ##### Inside this presentation 1. Your agent and our track record 2. Our approach to selling 3. Comparative market analysis 4. Active, pending and expired listings 5. Market snapshot for 78703 6. Pricing strategy 7. Marketing plan and channels 8. The selling timeline 9. Estimated seller net sheet 10. Client testimonials 11. Next steps and checklist 02 Your Agent #### Meet _Danielle Reyes_ DR Danielle Reyes, Realtor® Principal Agent · Westlake & Pine Realty Danielle has sold homes in Tarrytown, Old Enfield, Pemberton Heights and Westlake for fourteen years. Before real estate she spent six years in architectural marketing, which still shapes how she sells: she starts from the design of a house and builds the story, the photography and the pricing around it. She lists a limited number of homes each quarter so that every seller gets her personal attention — she attends every showing debrief, every inspection and every closing. Danielle grew up in Austin, lives in Bryker Woods with her husband and two daughters, and serves on the board of the Tarrytown Neighborhood Association. Her listings sell faster and closer to asking than the 78703 market, and she will show you exactly how, house by house, in the pages that follow. **214** Homes sold _Since 2012, all in Central and West Austin_ **16 days** Avg. days on market _78703 average: 27 days_ **99.1%** List-to-sale ratio _78703 average: 97.2%_ **$412M** Career volume _$61M closed in the last 12 months_ ##### Credentials * Certified Residential Specialist (CRS) * Seller Representative Specialist (SRS) * Pricing Strategy Advisor (PSA) * Austin Business Journal top agent, 2023–2025 * Licensed in Texas since 2012 ##### Recent sales near you * 3605 Ridgeview Drive — sold $2,585,000 in 12 days * 3420 Quarry Ridge Road — sold $2,520,000 in 9 days * 2211 Pecan Bluff Cove — sold $2,395,000 in 18 days * 1712 Hartford Road — sold $1,940,000 in 7 days * 2504 Woodmont Avenue — sold $2,210,000 in 14 days 03 Our Approach #### Why sellers choose _Westlake & Pine_ Luxury buyers decide in the first ten seconds of a listing and the first two minutes of a showing. Our process is designed so that both moments land — and so that you are never surprised by what comes next. I. ##### Price with evidence We price from closed sales, adjusted line by line for condition, lot and layout — not from hope or from a neighbor's asking price. You see every adjustment and approve the number. II. ##### Prepare before we promote A two-week prep plan covers repairs, staging, landscaping and a pre-listing inspection, so buyers find no reasons to discount. We coordinate every vendor for you. III. ##### Launch with momentum A private “coming soon” period with our agent network builds a waitlist, and then a Thursday launch puts the home in front of every active buyer before the first weekend. IV. ##### Negotiate the whole deal Price is one term of many. We compare each offer on net proceeds, financing strength, option period and closing date, and we protect you through inspection and appraisal. ##### How our listings compare | Measure (last 12 months) | Westlake & Pine | 78703 market | Difference | | ----------------------------------------- | --------------- | ------------ | ------------------ | | Median days on market | 11 days | 27 days | 16 days faster | | Sale price as a share of final list price | 99.1% | 97.2% | +1.9 points | | Listings that sold with multiple offers | 58% | 31% | Nearly 2× as often | | Listings that needed a price reduction | 9% | 36% | 4× less often | | Contracts that terminated before closing | 4% | 11% | Fewer failed deals | Westlake & Pine figures cover 41 single-family sales closed October 2025 – September 2026\. Market figures are from Austin-area MLS data for ZIP 78703 over the same period. Past results do not guarantee future results. 04 Market Analysis #### Comparative _market analysis_ Six closed sales within one mile of Ridgeview Drive in the last six months, each a renovated or newer two-story home between 2,950 and 3,550 square feet. | Address | Bd / Ba | Sq ft | Sold price | $ / sq ft | DOM | Closed | | ---------------------------------------------------------- | ------- | ----- | ---------- | --------- | --- | -------- | | **3812 Ridgeview Drive** Subject property · renovated 2023 | 4 / 3.5 | 3,240 | — | — | — | — | | **3605 Ridgeview Drive** 0.1 mi · pool, larger lot | 5 / 4 | 3,520 | $2,585,000 | $734 | 12 | Aug 2026 | | **3420 Quarry Ridge Road** 0.4 mi · renovated 2024 | 4 / 4 | 3,400 | $2,520,000 | $741 | 9 | Sep 2026 | | **2211 Pecan Bluff Cove** 0.6 mi · cul-de-sac | 4 / 3.5 | 3,310 | $2,395,000 | $724 | 18 | Jul 2026 | | **2907 Windsor Hollow Road** 0.5 mi · closest match | 4 / 3.5 | 3,180 | $2,310,000 | $726 | 21 | Jun 2026 | | **1504 Elmcrest Lane** 0.8 mi · original kitchen | 4 / 3 | 3,050 | $2,180,000 | $715 | 34 | May 2026 | | **1819 Larkspur Terrace** 0.9 mi · busy street | 4 / 3 | 2,960 | $2,095,000 | $708 | 46 | Apr 2026 | | Averages (6 sales) | — | 3,237 | $2,347,500 | $725 | 23 | | Price range **$2.10–2.59M** _Six closed sales_ Median sold **$2,352,500** _Midpoint of 6 sales_ Avg. $ / sq ft **$725** _Range $708 – $741_ Subject at avg. **$2,349,000** _3,240 sq ft × $725_ ##### What the comparables tell us The two strongest sales — 3605 Ridgeview and 3420 Quarry Ridge — were both fully renovated and sold in under two weeks above $730 per square foot. The two weakest, Elmcrest and Larkspur, had dated kitchens or a busy-street location and sat for more than a month. Your home's 2023 renovation, quiet street and primary suite on the main floor place it firmly with the upper group, which supports a value above the simple $725 average. 05 Market Analysis #### The competition _buyers will compare_ Closed sales set value; active listings set expectations. Expired listings show where the market says no. Active 4listings Avg. list price $2,465,000 Avg. $ / sq ft $762 Avg. days listed 38 Two of the four have been listed for more than 45 days. Buyers see them as overpriced, which makes a well-priced Ridgeview look like the value. Pending 2listings Avg. list price $2,372,500 Avg. $ / sq ft $737 Avg. days to contract 8 Both went under contract in their first weekend. Well-presented homes near $740 per square foot are moving quickly right now. Expired 3listings Avg. final list $2,690,000 Avg. $ / sq ft $798 Avg. days listed 94 All three launched near $800 per square foot and never recovered, even after reductions. This is the risk of pricing ahead of the market. ##### Adjusting the comparables to your home | Adjustment from the $725 / sq ft average | Reason | Value effect | | ------------------------------------------- | --------------------------------------------------- | ------------ | | Indicated value at average $ / sq ft | 3,240 sq ft × $725 | $2,349,000 | | 2023 kitchen and primary bath renovation | Comps with dated kitchens sold $15–20 / sq ft lower | \+ $42,000 | | Primary suite on main level | Strong demand from downsizing buyers in 78703 | \+ $25,000 | | Quiet interior street, mature live oak | Larkspur sold at a discount for street noise | \+ $15,000 | | No pool | Two of six comparables include a pool | − $40,000 | | Original 1998 windows on the rear elevation | Buyers will price in replacement | − $12,000 | | Adjusted market value | Central estimate, before launch strategy | $2,379,000 | Adjustments are based on paired-sales analysis of 78703 closings over 24 months. They are an opinion of value for marketing purposes, not an appraisal. What this means for you: the market is rewarding homes near $740 per square foot and ignoring homes near $800\. Our pricing on the next pages sits just inside the range that is selling. 06 Market Snapshot #### The 78703 market, _autumn 2026_ Prices are steady, homes that are priced right still sell fast, and inventory is now falling into the holiday season — a good window to launch before spring competition arrives. Median sold price **$1,985,000** _+3.1% vs. Sept 2025_ Median days on market **27 days** _Down from 33 last year_ Months of inventory **3.4** _Balanced, leaning seller_ Sale-to-list ratio **97.2%** _98.4% for renovated homes_ ##### Active single-family listings, 78703 **62** **71** **78** **74** **69** **64** Apr May Jun Jul Aug Sep Inventory peaked in June and has fallen for three months. Fewer choices for buyers means more attention on each new listing. ##### Median sold price by quarter Q4 2025 $1.89M Q1 2026 $1.93M Q2 2026 $2.02M Q3 2026 $1.985M ##### Sales by price band, last 6 months Under $1.5M 22 $1.5M – $2.0M 32 $2.0M – $2.5M 26 Over $2.5M 12 The $2.0M–$2.5M band absorbed 26 sales in six months — roughly one a week. With 64 total active listings and only 4 direct competitors, a fresh, well-priced Ridgeview will be the newest choice for a deep pool of buyers. 07 Pricing Strategy #### Where we list, _and why_ Recommended list price $2,395,000 Value range $2,350,000 – $2,450,000 · $739 per sq ft Adjusted market value $2,379,000 Avg. comparable $ / sq ft $725 Pending listings $ / sq ft $737 Expected sale range $2.37M – $2.42M ##### The price ladder $2,495,000 **Overreach**Above every active competitor and outside the $2.4M search cap. Risks joining the expired list. $2,450,000 **Top of range**Defensible, but invites comparison with 3605 Ridgeview, which had a pool and a fifth bedroom. $2,395,000 **Recommended**Just under $2.4M, inside every common search bracket, and priced to draw a first-weekend crowd. $2,350,000 **Floor of range**Matches the comparables average. Leaves value on the table unless the market softens. $2,295,000 **Underpriced**Would sell fast, but below the adjusted value of the home. ##### Our rationale We list slightly above the adjusted value to leave room to negotiate, but below the $2.4M threshold so the home reaches the widest pool of buyers. Most showings happen in the first 14 days, so the launch price matters more than any later change. ##### Buyer search brackets Most buyers search portals in round-number ranges. At $2,395,000 your listing appears in all four of the most common searches for homes like yours. At $2,495,000 it would vanish from the most popular one. $2.0M–$2.4M $2.2M–$2.5M $2.25M–$2.75M $2.3M–$2.6M $2.0M $2.4M $2.8M Gold line: $2,395,000, inside all four searches. Red line: $2,495,000, which falls outside the $2.0M–$2.4M search — the most-used bracket for this neighborhood. ##### Pricing checkpoints Day 7 15+ showings and a second-showing request: hold price, set an offer deadline. Day 14 Showings but no offers: review agent feedback on condition and price together. Day 21 No offer: adjust to $2,350,000 before the listing goes stale. 08 Marketing Plan #### A launch built in _three acts_ Every channel points back to one story: a quiet, light-filled craftsman-modern home on one of Tarrytown's most loved streets. Weeks 1–2 · Pre-launch ##### Prepare & preview * Pre-listing inspection and punch list * Designer staging of living, kitchen and primary suite * Twilight and daytime photography shoot * “Coming soon” preview to 180 top agents * Property website and printed brochure Week 3 · Launch ##### Go live Thursday * MLS live at 9 a.m., syndicated to all major portals * Paid social campaign to Austin luxury audiences * Broker preview Thursday, public opens Sat & Sun * Email launch to 4,200 local buyers and agents * Neighbor invitation mailer, 200 homes Week 4 onward · Ongoing ##### Sustain & report * Weekly seller report: views, showings, feedback * Second open-house weekend with a new angle * Retargeting ads to listing-page visitors * Follow-up calls to every showing agent * Offer review meeting with net comparisons ##### Channels **Professional photography** 40 edited images plus twilight exteriors and aerials. **Cinematic video** A 90-second film plus 15-second cuts for social. **3D tour & floor plan** Walk-through tour with measured plans for remote buyers. **MLS syndication** Live on 100+ portals and our relocation partners. **Social media** Targeted Instagram and Facebook ads, plus our 18k followers. **Open houses** Broker preview and two public weekends, hosted by Danielle. **Agent network email** Direct email to 2,600 Austin agents with buyers in range. **Print brochure** Heavy-stock brochure for every showing and the open houses. **25,000+** Expected listing views, first 14 days **6,800** Agents and buyers reached by direct email **30–40** Expected private showings, first 3 weeks 09 Selling Timeline #### From signature _to closing table_ A nine-week plan that launches in the first week of November and closes before the holidays. Dates assume a signed listing agreement by Friday, October 16. **Wk 1** Oct 19–25 ##### Sign & prepare Listing agreement and seller disclosure. Pre-listing inspection, repair bids, and a stager walk-through. Handyman and landscaper booked. You + Danielle **Wk 2** Oct 26–Nov 1 ##### Repair, stage, photograph Punch-list repairs and touch-up paint. Staging installed Tuesday, photography and video Thursday, 3D tour Friday. “Coming soon” preview to our agent network. Westlake & Pine team **Wk 3** Nov 2–8 ##### Launch MLS live Thursday, November 5 at 9 a.m. Broker preview that afternoon. Public open houses Saturday and Sunday, November 7–8, 1–4 p.m. Launch week **Wk 4** Nov 9–15 ##### Showings & offers Private showings continue. Offer deadline if interest is strong. We meet to compare every offer side by side on net proceeds and certainty. You decide **Wk 5** Nov 16–22 ##### Under contract · option period Earnest money and option fee delivered. Buyer's inspection, typically within 7–10 days. We negotiate any repair requests. Danielle negotiates **Wk 6–7** Nov 23–Dec 6 ##### Appraisal & financing Appraiser visit (around the Thanksgiving week), which we attend with a packet of comparables and upgrades. Title commitment and survey reviewed. Buyer's loan moves to final approval. Lender + title company **Wk 8** Dec 7–10 ##### Final preparations Utilities transfer scheduled, movers booked, repairs finished with receipts. Buyer's final walk-through the day before closing. You + Danielle **Wk 9** Dec 11 ##### Closing Sign at the title office or by mobile notary. Funds wired the same day, and keys handed over at funding. Closing day 10 Seller Net Sheet #### What you can expect _to walk away with_ Three sale prices across the recommended range, with every cost listed. All figures are estimates for a closing on December 11, 2026. | Item | Low | Target | High | | ---------------------------------------------------------------------- | ---------- | ---------- | ---------- | | Contract sale price | $2,350,000 | $2,395,000 | $2,450,000 | | Brokerage | | | | | Listing brokerage fee2.5% of sale price | $58,750 | $59,875 | $61,250 | | Buyer-broker compensation2.5% if offered; negotiable | $58,750 | $59,875 | $61,250 | | Title & closing | | | | | Owner's title policyTexas promulgated rate, paid by seller | $11,104 | $11,284 | $11,504 | | Escrow / settlement fee (seller half) | $1,150 | $1,150 | $1,150 | | Deed preparation and release recording | $700 | $700 | $700 | | Property tax prorationJan 1 – Dec 10 · $39,880 annual, paid in arrears | $37,586 | $37,586 | $37,586 | | Preparation & concessions | | | | | Pre-listing repairs and staging | $8,500 | $8,500 | $8,500 | | Repair credit after inspection (allowance) | $10,000 | $10,000 | $10,000 | | Home warranty for buyer | $750 | $750 | $750 | | Total selling costs | $187,290 | $189,720 | $192,690 | | Mortgage payoff (estimated, to Dec 11) | $612,400 | $612,400 | $612,400 | | Total deductions | $799,690 | $802,120 | $805,090 | | Estimated net proceeds to seller | $1,550,310 | $1,592,880 | $1,644,910 | Estimates only. Final figures come from the title company's settlement statement. Brokerage fees are fully negotiable and are not set by law. Buyer-broker compensation is shown as an example of what a seller may choose to offer. The payoff amount should be confirmed with your lender. Selling costs equal 7.97% of the sale price at the low end, 7.92% at target and 7.86% at the high end. ##### Where the target sale price goes **66.5%** Net proceeds to you · $1,592,880 **25.6%** Mortgage payoff · $612,400 **7.9%** Selling costs · $189,720 11 Testimonials #### In our clients' _own words_ The best measure of a plan is how the people who lived through it describe it afterward. “ > Danielle told us the price on day one and explained every number behind it. We had four offers by Sunday night and closed above asking with no appraisal drama. She read the buyers better than we could have. **Catherine M.**Sold in Old Enfield7 days · 102% of list “ > We were relocating to Denver and couldn't be in Austin for most of the process. Danielle managed the repairs, the stager and the inspection as if it were her own house. Weekly reports, no surprises. **Rahul and Priya S.**Sold in Pemberton Heights12 days · 99.6% of list “ > Our first agent listed us too high and we sat for ninety days. Danielle reset the price with real data, re-shot the photos and relaunched. We were under contract in two weeks with a cleaner offer than anything we saw the first time. **Thomas K.**Sold in Tarrytown14 days · 98.9% of list **4.9 / 5** Average rating across 127 verified client reviews **68%** Of Danielle's business comes from past clients and referrals **100%** Of 2025–2026 sellers said they would hire her again 12 Next Steps #### Ready when _you are_ Here is everything we need to move from this conversation to a Thursday launch. Most items take one short meeting. * **Sign the listing agreement** Confirms the list price, term (six months), brokerage fees and any buyer-broker compensation you choose to offer. You + Danielle * **Complete the Seller's Disclosure Notice** Known repairs, systems ages, permits and the 2023 renovation scope. Danielle will walk through it with you. You * **Gather property documents** Survey, HOA information if any, warranties, utility averages, and the renovation permits and plans. You * **Provide mortgage payoff details** Lender name and loan number so the title company can order an exact payoff statement. You * **Schedule the pre-listing inspection** Booked for the week of October 19\. Results guide the repair list and the disclosure. Danielle * **Approve the prep and staging plan** Budget of $8,500 covering paint touch-ups, landscaping, minor repairs and three staged rooms. You + stager * **Confirm showing preferences** Notice time, pets, and the days or hours that do not work for your family. You * **Open title with Barton Creek Title** Danielle opens the file on signing, so title review is done before an offer arrives. Danielle Questions about any page? _Call me directly_ — I answer my own phone. Agent Danielle Reyes, Realtor® Phone 512-555-0186 Email danielle@westlakepine.example.com Office 2200 Lake Austin Blvd, Suite 140 Westlake & Pine Realty is a licensed Texas real estate brokerage. This presentation is a broker price opinion prepared for marketing purposes and is not an appraisal. Market data is believed reliable but is not guaranteed. Texas law requires all license holders to provide the Information About Brokerage Services form to prospective clients. ## Frequently asked questions ### What is a listing presentation? A listing presentation is the document a real estate agent brings to a meeting with a homeowner who wants to sell. It introduces the agent, shows what similar homes sold for, recommends a list price, explains the marketing plan, and estimates what the seller will take home. Its purpose is to win the listing. ### What should be in a real estate listing presentation? Include an agent introduction with results, a comparative market analysis, a market snapshot, a pricing strategy, a marketing plan, the selling timeline, an estimated seller net sheet, testimonials, and the next steps to sign the listing agreement. This template has each section, pre-filled for a sample home. ### How do I make a listing presentation stand out? Make it about the seller's home, not only about you. Use real comparable sales, a clear price recommendation with reasons, a specific marketing plan, and a net sheet that answers "what will I walk away with?". A designed, printed presentation also signals the quality of marketing the seller will get. ### Is this listing presentation template free? Yes. You can customize the listing presentation template for free and download it as a print-ready PDF. Give the AI the property details and your comps, and it fills in every section. ## Related reading - [Lead magnet ideas for real estate agents](https://buildpdfs.com/guides/lead-magnet-ideas-for-real-estate-agents) - [What "client-ready" means for a client deliverable PDF](https://buildpdfs.com/guides/client-deliverable-pdf-client-ready) - [How to design a professional PDF](https://buildpdfs.com/guides/how-to-design-a-professional-pdf) [Use this template](https://buildpdfs.com/signup?templateId=listing-presentation) — free, no credit card required.