# Media Plan

> A channel-by-channel media plan for a marketing team, with a budget table, a flighting Gantt chart by month, a rate card, and an approval sign-off page. Pre-filled with a Q1 product-launch example.

Source: https://buildpdfs.com/templates/media-plan
Category: Marketing

A channel-by-channel media plan for a marketing team, with a budget table, a flighting Gantt chart by month, a rate card, and an approval sign-off page. Pre-filled with a Q1 product-launch example.

## What's included

- Cover page with campaign stats and a channel colour legend
- Budget-by-channel table with totals
- Flighting Gantt chart by month and channel
- Key-moments callouts tied to the flighting chart
- Rate card broken out by channel
- Total budget summary and an approval sign-off block

## Sample content

**Signal Media Co.** Media plan · **v1 for approval** 

Kestrel Bikes · Spring launch

### Q1 2027  
Media plan 

Channel mix, flighting and rate card for the **Kestrel Volt e-bike** launch. Jan 4 – Mar 28, 2027.

Total budget

$250,000

Flight

13 weeks

Est. impressions

31.4M

Target CPA

$48

Prepared for Kestrel Bikes marketing Signal Media Co. · Dec 2026 

**01** Channel mix Kestrel Bikes · Q1 2027 

Where the $250K goes

#### Video for reach,  
search for sales.

Most of the budget builds awareness in the first six weeks. Search and retargeting then catch the demand before spring riding season.

##### Budget by channel

##### Reach vs. cost (est.)

| Channel | Budget | Share | Objective | KPI |
| ------- | ------ | ----- | --------- | --- |

Signal Media Co. 02 / 05 

**02** Flighting Kestrel Bikes · Q1 2027 

13-week calendar

#### Build, launch,  
then convert.

January February March 

Channel W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 

**Jan 12 · Teaser**CTV and YouTube open the story. No price yet.

**Feb 9 · Launch day**All channels on. Creator rides go live the same morning.

**Mar 2 · Spring push**Search and retargeting take the lead. Test-ride offer.

##### Weekly spend

Signal Media Co. 03 / 05 

**03** Rate card Kestrel Bikes · Q1 2027 

Negotiated rates · Q1 2027

#### Rate card

Signal Media Co. · rates valid to Mar 31, 2027 04 / 05 

**04** Budget Kestrel Bikes · Q1 2027 

Budget summary

#### $250,000 over  
13 weeks.

| Channel | January | February | March | Total |
| ------- | ------- | -------- | ----- | ----- |

Total media budget

$250,000

Includes 8% agency fee ($18,500) and a 4% test reserve. Billed monthly.

##### Expected results

##### Client approval

Kestrel Bikes · Head of marketing

Date

Approval  
stamp

Signal Media Co. 05 / 05

## Frequently asked questions

### What is a media plan?

A media plan lays out which channels a marketing budget goes to, how much each gets, when ads run, and the rates behind them. It is the document a marketing team uses to brief a client or get a campaign approved before it launches.

### What should a media plan include?

Include the channel mix, a budget-by-channel table, a flighting timeline, a rate card, expected results, and an approval section. This template has each of these, pre-filled for a product-launch campaign.

### What is flighting in a media plan?

Flighting is the schedule of when ads run on each channel across a campaign: continuous, pulsed, or in bursts around key moments. This template shows it as a month-by-month Gantt chart.

### Is this media plan template free?

Yes. You can customize the media plan template for free and download it as a print-ready PDF. Describe your channels, budget, and timing to the AI and it fills in every table and chart.


## Related reading

- [How to design a professional PDF](https://buildpdfs.com/guides/how-to-design-a-professional-pdf)
- [From Word or Google Docs to a professional PDF](https://buildpdfs.com/guides/word-google-docs-to-professional-pdf)
- [What "client-ready" means for a client deliverable PDF](https://buildpdfs.com/guides/client-deliverable-pdf-client-ready)

[Use this template](https://buildpdfs.com/signup?templateId=media-plan) — free, no credit card required.