# Photography Pricing Guide > An elegant pricing guide for wedding and portrait photographers with collections, a comparison table, session prices, add-ons, a payment plan, booking steps, and an FAQ. Source: https://buildpdfs.com/templates/photography-pricing-guide Category: Business An elegant pricing guide for wedding and portrait photographers with collections, a comparison table, session prices, add-ons, a payment plan, booking steps, and an FAQ. ## What's included - Welcome page and the client experience, step by step - Three collections with a most-booked tier - Side-by-side comparison of what each collection includes - Portrait and elopement session prices - Add-ons price list with dot leaders - Payment plan, booking steps, FAQ, and contact page ## Sample content Asheville · North Carolina · Blue Ridge Mountains ### Sora BennettPhotography Weddings · Elopements · Portraits The 2027 Pricing Guide Weddings from $3,200 Elopements from $2,400 Portraits from $450 SB 400 · 24A · 25 · 25A Welcome #### Hello, _you two._ S_&_B Est. 2014 · Asheville I’m Sora — a wedding and portrait photographer based in Asheville, where the mountains do half the work and the light does the rest. For twelve years I have photographed couples in old barns, on misty overlooks and in tiny courthouse rooms with only their parents watching. My style is quiet and honest. I don’t pose you like statues or ask you to stare at the sunset for twenty minutes. I watch closely, I guide gently when it helps, and I wait for the moments that are actually yours: your dad’s hand on your shoulder, your best friend crying through the vows, the deep breath before you walk out the door. This guide explains how I work, what each collection includes and what it costs. My hope is that you finish it knowing exactly what to expect — and feeling excited, not overwhelmed. If you have questions, or just want to tell me about your plans, write to me. I read every message myself. Sora Bennett Photographer & founder 12 Years behind the lens 310+ Weddings photographed 22 Weddings per year, max 5★ Across 140 reviews As featured in Blue Ridge Bride · Southern Vows Journal · Mountain Weddings Quarterly · The Asheville Wedding Edit The experience #### From hello _to heirloom._ Working together is about much more than one day. Here is what the journey looks like, from our first call to the album on your shelf. 01 Week one ##### A first conversation A relaxed 30-minute video call. Tell me about the two of you, your venue and the feeling you want to remember. No sales pitch. 02 Within 7 days ##### Your date, reserved Sign the contract online and pay your 25% retainer. Your date is then closed to every other couple. 03 4–8 months before ##### The engagement session An easy hour together somewhere you love. You get used to my camera, and I learn how you laugh. 04 6 weeks before ##### Planning, together We build your photo timeline with your planner, list the family groupings, and scout the best light at your venue. 05 The day itself ##### Simply be there I take care of the timing, the light and the family photos, so you can stay present. A sneak peek arrives within 48 hours. 06 6 weeks after ##### Your gallery & album Your full gallery arrives, then we design your album together. It is printed by hand in Italy and delivered to your door. “Sora made us forget there was a camera. When we opened the gallery, we saw moments from our own wedding we never knew had happened.” Hannah & Marcus · Married at Chestnut Ridge Farm, October 2025 Wedding collections #### The _collections._ Three collections, each made with the same care. Every one includes an online gallery, a print release and a personal timeline consultation. i. ##### Essential $3,200 Investment * **6 hours** of coverage * Lead photographer * **500+** edited images * Online gallery for 2 years * Sneak peek in 72 hours * Timeline consultation * Print release For intimate weddings of up to 60 guests. Most booked ii. ##### Signature $4,800 Investment * **8 hours** of coverage * Lead + **second photographer** * **700+** edited images * Engagement session * Online gallery for 5 years * Sneak peek in 48 hours * **10×10** linen album, 30 pages * Print release The full story, getting ready to the last dance. iii. ##### Heirloom $6,900 Investment * **10 hours** of coverage * Lead + second photographer * **900+** edited images * Engagement session * Rehearsal dinner, 2 hours * **12×12** leather album, 40 pages * Two 8×8 parent albums * Fine art print box For the whole weekend, and the generations after. Prices for weddings in Western North Carolina in 2027\. NC sales tax applies to albums and prints only. At a glance #### Side by _side._ | | Essential $3,200 | Signature $4,800 | Heirloom $6,900 | | ------------------------------ | ---------------- | ------------------ | -------------------- | | Coverage | | | | | Hours on the wedding day | 6 | 8 | 10 | | Second photographer | | | | | Engagement session | Add $600 | | | | Rehearsal dinner coverage | Add $800 | Add $800 | 2 hours | | Timeline & venue consultation | | | | | Images | | | | | Edited images (approximate) | 500+ | 700+ | 900+ | | Sneak peek | 72 hours | 48 hours | 48 hours | | Full gallery delivery | 8 weeks | 6 weeks | 4 weeks | | Online gallery hosting | 2 years | 5 years | 10 years | | Print release | | | | | Heirlooms | | | | | Main album | Add from $1,100 | 10×10 linen, 30 pp | 12×12 leather, 40 pp | | Parent albums (8×8) | | | Two included | | Fine art print box (20 prints) | | | | | Investment | | | | | Retainer to reserve (25%) | $800 | $1,200 | $1,725 | | Total investment | $3,200 | $4,800 | $6,900 | Portraits & elopements #### Smaller days, _same care._ Not every love story needs 150 guests. These sessions suit elopements, anniversaries, families and anyone who simply wants beautiful portraits. ##### Mountain elopement $3,600 Up to 6 hours · two locations A full adventure day: sunrise or sunset at an overlook, a short hike, your vows, and a picnic or dinner after. * 400+ edited images * Location scouting and permit help * Officiant and florist referrals * 8×8 keepsake album ##### Intimate elopement $2,400 Up to 3 hours · one location For a small ceremony with up to 20 guests: the vows, family portraits, and quiet time for just the two of you. * 250+ edited images * Planning call and location ideas * Online gallery for 2 years * Sneak peek in 48 hours ##### Engagement session $600 90 minutes · one location Booked on its own or added to the Essential collection. Great for save-the-dates and a gentle first time in front of my camera. * 60+ edited images * Outfit and location guide ##### Portrait & family $450 60 minutes · one location Anniversaries, maternity, families and couples. Unhurried, warm, and usually in the last golden hour of the day. * 40+ edited images * Up to 6 people; $25 per extra person ##### Weekday elopements, 15% off Monday to Thursday dates bring quieter trails and softer prices. Book a weekday elopement between November and April and save 15% on either elopement package. Add-ons #### The _finishing touches._ Add any of these to a collection when you book, or later. Album and print prices include design and shipping within the United States. ##### Coverage Additional hour $450 Per hour, with or without a second photographer Second photographer $600 Added to the Essential collection, for 6 hours Engagement session $600 90 minutes, any location within 60 miles Rehearsal dinner $800 Two hours of candid coverage the evening before Day-after session $750 Back in your wedding clothes, somewhere wild ##### Travel Within 60 miles of Asheville Included 60 to 200 miles $0.70 / mile Plus one hotel night if coverage ends after 10 pm Destination weddings From $1,200 Flat travel fee, quoted for your location ##### Albums 10×10 linen album $1,100 30 pages, lay-flat, choice of eight linen colours 12×12 leather album $1,650 40 pages, Italian leather, debossed names Parent albums, pair $650 Two 8×8 copies of your main album design Extra spreads $60 Per two-page spread, any album ##### Prints & extras Fine art print box $480 20 matted 5×7 prints in a linen keepsake box Gallery canvas, 24×36 $520 Museum wrap, ready to hang Rush gallery $350 Your full gallery within two weeks A favourite combination ##### The _long weekend_ Signature, plus the rehearsal dinner and a book for each family. | Signature collection | $4,800 | | ------------------------- | ------ | | Rehearsal dinner, 2 hours | $800 | | Parent albums, pair | $650 | | Your investment | $6,250 | Booking & investment #### Reserving _your date._ I photograph a maximum of 22 weddings each year, and autumn Saturdays usually book 12 to 14 months ahead. Here is how to make your date ours. i Step one ##### Enquire Send your date and venue. I reply within two working days. ii Step two ##### Meet A 30-minute call to see if we are a good fit, with no obligation. iii Step three ##### Sign Review and sign the contract online. Your proposal is held for 7 days. iv Step four ##### Reserve Pay the 25% retainer. Your date is now officially yours. ##### The payment plan | Collection | Retainer · 25% | Three payments | Total | | -------------------- | -------------- | -------------- | ------ | | Essential | $800 | 3 × $800 | $3,200 | | SignatureMost booked | $1,200 | 3 × $1,200 | $4,800 | | Heirloom | $1,725 | 3 × $1,725 | $6,900 | | Mountain elopement | $900 | 3 × $900 | $3,600 | ##### When payments fall The three payments are spread evenly between booking and your date. The final payment is due 30 days before the wedding. ##### How to pay Pay by bank transfer at no charge, or by card through your client portal. Automatic monthly plans are also available. ##### If plans change The retainer is non-refundable, but it moves once to a new date within 18 months, subject to availability. Questions #### Good _to know._ ##### i.How far ahead should we book? Most couples book 10 to 14 months ahead. Peak autumn dates in October go first. Weekday and winter dates often stay open until a few months before. ##### ii.Will you be the one photographing our wedding? Always. I photograph every wedding myself. My second photographer, Lena Ortiz, has worked beside me for six years. ##### iii.Do you give us the RAW files? No. Editing is half of my craft, and every image you receive is colour-graded and finished by hand. You do receive every good frame from the day. ##### iv.What if it rains? Some of my favourite images were made in the rain. I carry clear umbrellas and know the covered spots at most local venues. We will also plan a backup together. ##### v.Can we change collections later? Yes. You can upgrade at any time before the wedding, and the price difference is spread across your remaining payments. ##### vi.Do you need a meal at the reception? For coverage over six hours, please include a vendor meal for each photographer. We eat when you eat, so we never miss the toasts. ##### vii.Are you insured? Yes. I carry $2 million in liability insurance and can send a certificate to your venue on request. I also bring backup cameras to every wedding. ##### viii.How are the images kept safe? Every image is recorded to two memory cards at once and backed up in three places, including off-site, before I go to sleep that night. “We booked Sora fourteen months out and it was the best decision of our whole wedding. The album is the first thing our guests reach for.” Priya & Jonah · Married at The Overlook Lodge, June 2025 Let’s begin #### Tell me about _your day._ Send me your date, your venue and a little about the two of you. I will reply within two working days with my availability and a few ideas. Write hello@sorabennett.example.com Call or text 828-555-0137 Studio By appointment, West Asheville, NC Sora Bennett Photography · Asheville, North Carolina ## Frequently asked questions ### What should a photography pricing guide include? A photography pricing guide should include a short introduction to you and your style, what the client experience looks like, your packages with prices and what each includes, add-ons, your payment plan and booking steps, and answers to common questions. This template has each section in a layout that fits a luxury brand. ### Should photographers show prices in their pricing guide? Most photographers show prices or at least a starting price. Clear prices remove clients who are not a fit before the call and help the right clients book faster. A common approach is to show full package prices and to list add-ons separately. ### How many packages should a photographer offer? Three packages work well for most photographers. Clients compare them easily, and most choose the middle option, so make the middle package the one you want to sell most and mark it as the most booked. ### Is this photography pricing guide template free? Yes. You can customize the photography pricing guide template for free and download it as a print-ready PDF to send after an inquiry or to share from your website. ## Related reading - [Lead magnet ideas for service businesses](https://buildpdfs.com/guides/lead-magnet-ideas-for-service-businesses) - [How to design a professional PDF](https://buildpdfs.com/guides/how-to-design-a-professional-pdf) - [What "client-ready" means for PDFs](https://buildpdfs.com/guides/what-client-ready-means-pdfs) [Use this template](https://buildpdfs.com/signup?templateId=photography-pricing-guide) — free, no credit card required.