# PR Coverage Report

> A press coverage report that rounds up every article from a launch, with coverage highlights, outlet logos, a day-by-day coverage chart, and the full article list.

Source: https://buildpdfs.com/templates/pr-coverage-report
Category: Marketing

A press coverage report that rounds up every article from a launch, with coverage highlights, outlet logos, a day-by-day coverage chart, and the full article list.

## What's included

- Launch summary with the client and total articles secured
- Coverage highlights with headline and outlet
- Outlet logos grouped under coverage secured from
- Articles-per-day chart across launch week
- Full list of every article with outlet and date
- Clean report layout to send to a client or founder

## Sample content

BRIGHTLINE PR

Launch coverage report

Client · Consumer tech

### Launch  
coverage

Vessel · March 2026 · 7-day launch window 

Secured coverage from

THE LEDGER 

Signal Daily 

Northbound 

HALFTONE 

Byte Weekly 

the briefing 

23

ARTICLES  
PUBLISHED

41.2M 

ESTIMATED  
REACH

6 

TIER-ONE  
OUTLETS

312

REFERRING  
BACKLINKS

02 — Coverage

#### Coverage highlights

Brightline PR  
Vessel · launch week

THE LEDGER 

Vessel wants to be the calm layer over your chaotic workday

Mar 17 **7.3M** est. reach 

“The first productivity app in years that feels like it was designed by someone who actually hates productivity theater.”

Signal Daily 

Inside the app that's betting focus beats features

Mar 17 **5.9M** est. reach 

“Vessel's bet is contrarian: do less, and do it so well that teams stop reaching for six other tabs.”

Northbound 

Vessel raises the bar for async-first teams

Mar 17 **5.1M** est. reach 

HALFTONE 

The productivity app with an actual point of view

Mar 18 **4.3M** est. reach 

Byte Weekly 

Vessel's focus sessions, tested for a week

Mar 18 **3.6M** est. reach 

the briefing 

Vessel launches out of stealth with $6M seed

Mar 16 **1.8M** est. reach 

**Takeaway.** Coverage skewed heavily positive (17 of 23 pieces), concentrated in product and funding verticals, with the strongest pickup on launch day itself.

Positive Neutral / mixed 

03 — Full record

#### All 23 articles

Brightline PR  
Vessel · launch week

| Publication        | Headline                                                       | Date        | Reach |
| ------------------ | -------------------------------------------------------------- | ----------- | ----- |
| THE LEDGER         | Vessel wants to be the calm layer over your chaotic workday    | Mar 17 · T1 | 7.3M  |
| Signal Daily       | Inside the app that's betting focus beats features             | Mar 17 · T1 | 5.9M  |
| Northbound         | Vessel raises the bar for async-first teams                    | Mar 17 · T1 | 5.1M  |
| HALFTONE           | The productivity app with an actual point of view              | Mar 18 · T1 | 4.3M  |
| Byte Weekly        | Vessel's focus sessions, tested for a week                     | Mar 18 · T1 | 3.6M  |
| The Outline Review | Why Vessel might outlast the productivity app graveyard        | Mar 19 · T1 | 2.9M  |
| the briefing       | Vessel launches out of stealth with $6M seed                   | Mar 16 · T2 | 1.8M  |
| Quiet Industry     | Vessel: a tool that disappears when you don't need it          | Mar 17 · T2 | 1.4M  |
| Compound Weekly    | Another day, another productivity app — except this one sticks | Mar 18 · T2 | 1.3M  |
| Flywheel           | What Vessel gets right about deep work                         | Mar 17 · T2 | 1.1M  |
| Metro Business     | Local founder's app aims to fix "tool fatigue"                 | Mar 16 · T2 | 0.9M  |
| The Brief Room     | Founders on why they built Vessel "the boring way"             | Mar 19 · T2 | 0.9M  |

| Publication       | Headline                                                    | Date        | Reach |
| ----------------- | ----------------------------------------------------------- | ----------- | ----- |
| The Standard Desk | Vessel vs. the old guard: a feature comparison              | Mar 18 · T2 | 0.8M  |
| The Interval      | Vessel's launch week, by the numbers                        | Mar 17 · T2 | 0.7M  |
| Surface Tension   | Vessel's seed round signals a shift in productivity funding | Mar 17 · T2 | 0.6M  |
| Field Notes       | A week inside Vessel's focus sessions                       | Mar 18 · T2 | 0.6M  |
| Running Total     | Vessel's 84K downloads in 30 days, explained                | Mar 18 · T2 | 0.5M  |
| Parallax          | Vessel's design system, reviewed                            | Mar 19 · T2 | 0.4M  |
| The Daily Stack   | Five tools Vessel just made redundant                       | Mar 20 · T3 | 0.30M |
| Clearlight        | Is Vessel's calm-tech pitch just marketing?                 | Mar 20 · T3 | 0.25M |
| The Monday Memo   | Vessel's investors, decoded                                 | Mar 21 · T3 | 0.20M |
| Afterhours        | Vessel's founders on sleep, focus, and shipping fast        | Mar 22 · T3 | 0.15M |
| Bright Signal     | Vessel closes its first week with 4.9 stars                 | Mar 22 · T3 | 0.18M |

##### Articles per day — launch week

2

7

6

3

2

1

2

Mon 16

Tue 17

Wed 18

Thu 19

Fri 20

Sat 21

Sun 22

## Frequently asked questions

### What is a PR coverage report?

A PR coverage report is a document a PR agency or in-house team sends after a launch or campaign. It lists every article that ran, which outlets covered it, and when, so the client can see the full result of the coverage push.

### What should a PR coverage report include?

Include a short launch summary, the coverage highlights with headlines and outlets, a logo row of the outlets that covered you, a chart of articles by day, and the full article list. This template has each section ready to fill in.

### How many articles count as a successful launch?

There is no fixed number, since it depends on the outlets' reach and relevance. A tightly targeted launch with 15 to 25 pieces in relevant trade and tech press often outperforms a wider spread of lower-relevance coverage.

### Is this PR coverage report template free?

Yes. You can customize the PR coverage report template for free and download it as a print-ready PDF. Give the AI the list of articles and outlets and it builds the report.


## Related reading

- [How to present a report or whitepaper to a client](https://buildpdfs.com/guides/present-report-whitepaper-to-client)
- [How to structure a consulting report](https://buildpdfs.com/guides/consulting-report-template)
- [From client brief to delivered PDF](https://buildpdfs.com/guides/workflow-client-brief-to-delivered-pdf)

[Use this template](https://buildpdfs.com/signup?templateId=pr-coverage-report) — free, no credit card required.
