# SEO Audit Report > A technical SEO audit report for agencies. It gives a site health score, fixes ranked by impact and effort, a 90-day roadmap, and target keyword positions. Source: https://buildpdfs.com/templates/seo-audit-report Category: Business A technical SEO audit report for agencies. It gives a site health score, fixes ranked by impact and effort, a 90-day roadmap, and target keyword positions. ## What's included - Cover with the site health score out of 100 and crawl stats - Benchmark comparison against competitor sites - Fixes ranked by impact, effort, and estimated monthly traffic gain - 90-day roadmap split into fix, build, and grow phases - Target keyword position table - Audit reference number and prepared-for client details ## Sample content Northline Search October 2026 ### SEO Audit. brightdental.com Family & cosmetic dentistry · full-site crawl Site health score 38 Critical errors 112 Warnings 1,240 URLs crawled 38 critical errors are costing real patients — broken booking links alone touch every service page on the site. SOURCE · FULL CRAWL, 1,240 URLS At 54/100, brightdental.com trails the average dental competitor site we benchmark in this market. SOURCE · NORTHLINE BENCHMARK SET Prepared for **Bright Dental Group** Northline Search · audit ref **ND-1026** Northline Search brightdental.com Audit · Oct 2026 #### Fixes ranked by impact Eight issues, ordered by expected lift in organic traffic. The top three alone touch every page on the site. Rank Issue Impact Effort Est. monthly gain 01 **Fix 27 broken internal links to /book-appointment** Sitewide · nav + footer + 19 service pages Low +410visits / mo 02 **Add LocalBusiness + Dentist schema** Sitewide · homepage, locations, service pages Low +380visits / mo 03 **Rewrite 41 duplicate title tags** 41 URLs · service & location pages Med +340visits / mo 04 **Compress hero images — LCP 4.8 s → <2.5 s** 12 URLs · homepage + top landing pages Low +260visits / mo 05 **Create service pages for implants & Invisalign** 2 new URLs · currently redirect to /services High +300visits / mo 06 **Fix 302 → 301 redirects on old /services URLs** 24 URLs · legacy site migration, 2023 Low +140visits / mo 07 **Add canonical tags to 63 parameter URLs** 63 URLs · filter & tracking parameters Med +95visits / mo 08 **Claim and complete Google Business Profile categories** 3 locations · currently "Dentist" only Low +80visits / mo Northline Search · ND-1026 **Page 02 / 03** Northline Search brightdental.com Audit · Oct 2026 #### 90-day roadmap & ranking targets Three phases get the critical errors fixed first, then build the pages and authority to move four priority keywords. DAYS 1–30 ##### Fix * Repair 27 broken links to /book-appointment * Add LocalBusiness + Dentist schema sitewide * 301-redirect 24 legacy /services URLs * Canonicalize 63 parameter URLs * Claim GBP categories at all 3 locations DAYS 31–60 ##### Build * Rewrite 41 duplicate title tags * Compress hero images, cut LCP to <2.5 s * Launch dedicated implants service page * Launch dedicated Invisalign service page * Publish 6 location-specific review snippets DAYS 61–90 ##### Grow * Link new service pages from homepage nav * Pitch 8 local link targets (chambers, press) * Publish 4 FAQ pages targeting long-tail terms * Re-crawl and confirm all 38 critical errors closed * Re-score site health, target 80+ ##### Target keyword positions GOOGLE · DESKTOP · 90-DAY TARGET Dentist near me Emergency dentist Teeth whitening Invisalign cost Northline Search · ND-1026 **Page 03 / 03** ## Frequently asked questions ### What is an SEO audit report? An SEO audit report is a one-time technical review of a website: a health score, the errors and warnings found in a crawl, and a ranked list of fixes with their estimated traffic impact. It differs from a monthly performance report, which tracks ongoing results. ### What should an SEO audit include? A complete SEO audit includes a site health score, counts of critical errors and warnings, specific fixes ranked by impact and effort, estimated traffic gain per fix, and a roadmap for the next 90 days. This template covers each part. ### How do you prioritize SEO fixes? Rank fixes by expected traffic impact against the effort to ship them. Low-effort, high-impact fixes, like broken links or missing schema, should go first, with larger structural work later in the roadmap. ### Is this SEO audit report template free? Yes. You can customize the SEO audit report template for free and download it as a print-ready PDF for any client site. ## Related reading - [How to design a consulting report](https://buildpdfs.com/guides/consulting-report-template) - [How to present a report or whitepaper to a client](https://buildpdfs.com/guides/present-report-whitepaper-to-client) - [How to design a professional PDF](https://buildpdfs.com/guides/how-to-design-a-professional-pdf) [Use this template](https://buildpdfs.com/signup?templateId=seo-audit-report) — free, no credit card required.