# Social Media Report > A monthly social media report with performance numbers, weekly reach, top posts, and next month's content calendar. Built for an agency or freelancer to send a client. Source: https://buildpdfs.com/templates/social-media-report Category: Marketing A monthly social media report with performance numbers, weekly reach, top posts, and next month's content calendar. Built for an agency or freelancer to send a client. ## What's included - Monthly recap cover with the client and reporting agency - Performance summary with month-over-month numbers - Weekly reach chart across the reporting period - Top posts ranked with format and engagement - Next month's content calendar by week - Takeaways page with what worked and what is next ## Sample content Fieldnote Social SEP 2026 ### September recap_._ **Larkspur Café** Prepared by Fieldnote Social "Every table had someone filming their coffee this month. That's new for us."Dana Ruiz, owner, Larkspur Café A monthly report on what we posted, what it earned, and what's next — **1 Oct 2026** 184,920 Reach 7.4% Engagement rate +1,312 New followers #### Performance 02 / 04 Reach 184,920 +62% Engagement rate 7.4% +2.1 pts Saves 2,406 +88% Profile visits 9,870 +41% ##### Weekly reach SEP 2026 · 5 WEEKS What worked The **pour-over hands** reel carried the month — slow, close-up brewing shots outperform every polished flat-lay we post. We leaned into that in week four with **behind-the-counter Stories** and saw saves nearly double. October keeps the handheld, unpolished look and adds more staff faces. Fieldnote Social for Larkspur Café **September 2026** #### Top posts 03 / 04 The six highest-reaching posts this month, ranked by total reach. Post #1 pulled nearly triple the account average. #1 Reach **41,280** Saves **612** Reel · "Latte art Friday" Reach **38,940** Saves **588** Reel · "Why we pour slow" Reach **29,610** Saves **441** Carousel · "Sunday bake" Reach **24,330** Saves **302** Carousel · "Meet our baker" Reach **21,870** Saves **276** Story · "New: iced oat + orange" Reach **18,420** Saves **201** Offer · "Happy hour, 3–5pm" Average reach 29,075 per top post Best format Reels, 2× the saves of static posts Next month More hands-on brewing content Fieldnote Social for Larkspur Café **September 2026** #### October content calendar 04 / 04 Eighteen posts planned for October, mixing format and tone week to week so the feed doesn't flatten into one type. Reel Carousel Story Offer Sun Mon Tue Wed Thu Fri Sat 1 Pumpkin spice is back 2 Latte art Friday 3 4 5 Sunday bake, behind the counter 6 7 Happy hour, 3–5pm 8 Meet our baker, Priya 9 10 New: oat + orange cake 11 12 Regulars' corner 13 14 Loyalty card launch 15 Why we pour slow 16 17 Cinnamon bun Sunday 18 19 Rainy day menu 20 21 Bring-a-friend discount 22 Latte art Friday 23 24 Spooky season specials 25 26 Halloween window reveal 27 28 Costume-day free pastry 29 Pumpkin latte art 30 31 Halloween at Larkspur Reels 5 posts Carousels 5 posts Stories 4 posts Offers 4 posts Fieldnote Social for Larkspur Café **September 2026** ## Frequently asked questions ### What is a social media report? A social media report is a document a freelancer or agency sends a client each month. It shows what was posted, how it performed, which posts did best, and what is planned for the next month. It proves the value of the work in one place. ### What should a monthly social media report include? Include a short recap, performance numbers against the previous month, a reach chart by week, your top-performing posts with the format and why they worked, and next month's content calendar. This template has each section ready to fill in. ### How often should you send a social media report? Most freelancers and agencies send a social media report monthly, timed a few days after the month ends so the numbers are final. Some add a quick mid-month check-in for active campaigns. ### Is this social media report template free? Yes. You can customize the social media report template for free and download it as a print-ready PDF. Give the AI the month's numbers and top posts and it builds the report. ## Related reading - [How to present a report or whitepaper to a client](https://buildpdfs.com/guides/present-report-whitepaper-to-client) - [From client brief to delivered PDF](https://buildpdfs.com/guides/workflow-client-brief-to-delivered-pdf) - [How to design a professional PDF](https://buildpdfs.com/guides/how-to-design-a-professional-pdf) [Use this template](https://buildpdfs.com/signup?templateId=social-media-report) — free, no credit card required.