Launch Checklist Template

FREE CHECKLIST For the course waitlist · 9 pages

21

DAYS T-21 → T-0 OPEN CART

The Launch

Checklist

Everything to do in the 21 days before you open the cart — and on the day you do.

Countdown tick one a day

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GO

by Maya Lind Content coach for small business owners

THE SUNDAY DRAFT
MAYALIND.CO

00 · How to use

Start here

How to use this checklist

A launch is not one big day. It is 21 small days in a row. This checklist splits them into three phases, so you only ever look at this week.

1. 01 Pick your cart-open date first. Write it on the timeline below and count back 21 days. That is T-21.
2. 02 Work one phase at a time. Do not read ahead. Each phase page fits on your desk next to the keyboard.
3. 03 Tick the blue KEY tasks no matter what. If a week goes badly, do only those and your launch still works.
4. 04 Fill in the numbers every evening. Page 8 tells you what is working while you can still change it.

To do Done KEYDo this even in a bad week

The launch at a glance

My cart opens on: ____ / ____ / ________

-21

-14

-7

0

+5

01 AUDIENCE & OFFER

02 SALES PAGE & EMAILS

03 WARM-UP

GO

CART OPEN

T-21

Audience & offer

Talk to real people, lock the promise and the price, start the waitlist.

PAGE 03

T-14

Sales page & emails

Write the page and all ten launch emails while you are calm.

PAGES 04–05

T-7

Warm-up content

Seven days of posts that make the problem feel urgent and you feel trusted.

PAGE 06

T-0

Launch day

Open the cart at 9:00. Follow the run-sheet hour by hour. Stay visible.

PAGE 07

T+5

Cart close

Last call at 21:00. Then count, thank, and write down what you learned.

PAGE 08

You need · 01 An email toolAny tool that can tag a waitlist and schedule emails.

You need · 02 A checkoutOne product, one price, one payment plan. Test it twice.

You need · 03 One sales pageA simple page is enough. Clear beats clever.

You need · 04 About 1 hour a dayMore in Phase 2, less in Phase 3. Block it now.

Phase 01 · T-21 → T-15

PHASE01

Audience

& offer

Before you write a word of sales copy, make sure the right people want this exact thing, at this price, now.

T-21 → T-157 days
about 6 hours of work
15 tasks · 5 key

Know who it is for A

Book five 20-minute calls with past clientsKEY Ask: “What made posting hard last month?” Write down their exact words.

Collect 10 phrases people use for the problem “I freeze when I open Instagram” beats “content paralysis”. Use these in your copy.

Write a one-line “this is for you if…” Example: you run a small business and post in bursts, then go quiet for weeks.

Write who it is NOT for Saying no to agencies and full-time creators makes the yes louder.

Shape the offer B

Write the promise in one sentenceKEY “In 4 weeks, post 3 times a week in under 2 hours, without dreading it.”

Outline the 4 weeks — one outcome per week Plan, batch, repurpose, keep going. No week without a clear result.

Set the founding price and the end dateKEY A real reason to buy now: $149 founding price, $199 after the cart closes.

Pick one bonus that removes an excuse “No time” → a 30-day caption bank. Not a random extra.

Build the waitlist C

Make a waitlist page with one field: emailKEY Headline = the promise. Below it: dates, price range, one line about you.

Put the waitlist link in every bio Instagram, LinkedIn, email signature, the top of your site.

Tell The Sunday Draft readers first Your newsletter is your warmest audience. Give them early-bird access.

Set a waitlist goal you can see Plan on 2–5% of the waitlist buying. 15 sales needs about 400 sign-ups.

Set up the tech D

Connect checkout and run a real $1 testKEY Buy it yourself. Check the receipt, the welcome email and the login.

Tag waitlist sign-ups in your email tool You will email them more often than your main list. Keep them separate.

Block your calendar for launch week No client calls on T-0 and T+5. Protect the two biggest days.

Write it here By T-15

My promise

Price · end date

Phase 02 · T-14 → T-8

PHASE02

Sales page

& emails

Write everything that sells while you are still calm. Launch week is for showing up, not for writing.

T-14 → T-87 days
about 9 hours of work
12 tasks · 4 key

Write the sales page A

Draft the page top to bottom in one sittingKEY Ugly and complete beats pretty and half-done. Edit tomorrow.

Open with their words, not yours Use the phrases from your Phase 1 calls in the headline and first lines.

Ask three past clients for a short quote Send them a question: “What changed after we worked together?”

Read the page out loud on your phone Most buyers will see it on a phone. Cut every line that makes you stop.

Write the emails B

Plan all ten emails on page 5KEY Subject, send day and one goal for each. Then write them in two sessions.

Schedule them all before T-8KEY Anything scheduled is a decision you do not have to make while tired.

Send each test email to yourself Check links, the name field and how it looks on mobile and in dark mode.

Write a 5-question FAQ from real objections “What if I miss a week?” “Is it live?” “Can I get a refund?”

Sales page must-haves Tick before T-8

1. A headline with the promise and the time frame: 4 weeks.
2. Who it is for — and who it is not for.
3. What changes: before and after, in their words.
4. The 4 weeks, one line and one outcome each.
5. Three testimonials with a first name and a business.
6. Price, founding deadline and payment plan.
7. A clear refund policy: 14 days, no hoops.
8. One button text, repeated three times down the page.

Plain wordsIf a 12-year-old would not say it, rewrite it.

One actionEach section ends at the same button.

Show a faceOne photo of you near the top builds trust fast.

Proof earlyPut one testimonial before the price.

Proof bank Name · business · one line in their words

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Phase 02 · Email planner

Phase 02 · Planner

Email sequence

planner

Ten emails carry most launches. Three warm up, one opens the cart, six close it. Write your own subject lines next to the examples.

#	Send	Subject line idea	Goal	✓
01	T-7 · 08:00	I’m building something, and I need your helpAsk one question. Every reply is a future buyer.	Warm up
02	T-4 · 08:00	The 3 posts I would delete if I started againPure value. Name the problem the course fixes.	Teach
03	T-1 · 18:00	Doors open tomorrow at 9am (you are first)Date, time, price, founding deadline.	Heads-up
04	T-0 · 09:00	Post Without Burning Out is openShort. The promise, the 4 weeks, the button.	Open cart
05	T+1 · 08:00	A look inside week 1Show a real lesson and the plan template.	Show it
06	T+2 · 08:00	“What if I fall behind?” and 4 other questionsYour FAQ, answered like a friend would.	Objections
07	T+3 · 08:00	How Priya went from 0 to 3 posts a weekOne client story with a before and an after.	Proof
08	T+4 · 08:00	The founding price ends tomorrowClear deadline. No fake countdown timers.	Urgency
09	T+5 · 08:00	Closing tonight at 9pmRecap who it is for and what they get.	Last call
10	T+5 · 18:00	3 hours leftTwo lines and the button. Send to non-buyers only.	Close
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≤ 45 charactersShort subject lines survive the phone inbox.

One linkEvery email points to the same sales page.

Exclude buyersRemove buyers from the list after each sale.

Resend onceSend email 04 again at 19:00 to non-openers.

Phase 03 · T-7 → T-1

PHASE03

Warm-up

content

For seven days, talk about the problem, not the product. People should feel the itch before you sell the scratch.

T-7 → T-17 days
about 45 minutes a day
9 tasks · 3 key

Batch the week A

Write all seven posts on T-7KEY One 3-hour session. Then each day is only posting and replying.

Film two short videos in one go Same outfit, same light, same spot. Ten minutes each, at most.

Turn one post into three formats Carousel → newsletter section → 30-second talking video.

Show up every day B

Reply to every comment within the dayKEY Replies in launch week sell more than new posts do.

Post one behind-the-scenes story a day Recording a lesson, a client message, your messy desk.

Invite, do not pitch C

Mention the waitlist in every post One soft line at the end: “Waitlist gets first access — link in bio.”

DM ten warm people one by oneKEY Past clients and engaged readers. Personal note, no copy-paste.

Host one free live session on T-2 30 minutes: “Plan a month of posts in an hour.” Open Q&A at the end.

Check the sales page one last time on T-1 Every link, the price, the deadline, the mobile view.

7-day content plan

Post at the same time each day

T-7 Carousel

“Why you post for 2 weeks, then vanish for 2 months.”

REPLIES ____

T-6 Story poll

“What stops you posting — time, ideas or nerves?”

REPLIES ____

T-5 Video · 30s

My 2-hour Sunday batching routine, start to end.

REPLIES ____

T-4 Client story

How Priya stopped dreading Mondays (and posted 12 times).

REPLIES ____

T-3 Text post

The one rule: plan the week before you open the app.

REPLIES ____

T-2 Live · 30 min

Plan a month of posts in an hour. Open Q&A.

REPLIES ____

T-1 Announcement

“Tomorrow at 9am. Here is everything you need to know.”

REPLIES ____

Launch day · T-0

T-0 · Launch day

Launch day

run-sheet

The cart opens at 9:00. Every task below is already written and scheduled. Today you only press go, reply and stay visible.

Time	Task	Where	✓
08:00	Final check. Buy the course with a 100% test code. Check the receipt and login.	Checkout
08:30	Switch the waitlist page to the live sales page. Update every bio link.	Site · bios
09:00	Cart open. Email 04 goes out to the waitlist.	Email
09:15	Post the launch announcement with a photo of you, not a graphic.	Instagram
10:00	Send personal DMs to the ten people who replied to email 01.	DM
11:00	Share the launch on LinkedIn with the story of why you made it.	LinkedIn
12:30	Lunch away from the screen. Do not check sales.	Offline
13:30	Reply to every comment, email and DM so far.	All
15:00	Story: first sales, a thank-you and a peek at week 1.	Stories
17:00	Record the numbers on page 8: visits, sales, open rate.	Tracker
19:00	Resend email 04 to everyone who did not open it.	Email
20:00	Go live for 20 minutes: answer questions about the course.	Live
21:00	Close the laptop. Write one line about how today felt.	You

Have open all day

• Sales page — the live link
• Checkout dashboard — sales and failed payments
• Email tool — opens and replies
• This sheet — and a pen

If something breaks

• Checkout fails: share a payment link by email and reply by hand.
• Wrong link in an email: send a one-line “Oops, here is the right link.” It often gets more clicks.
• No sales by noon: normal. Most buyers come on the first and the last day.

Do not

Change the price, add a bonus in a panic, or refresh the dashboard every five minutes.

T-0 → T+5 · Numbers

T-0 → T+5 · Tracker

Numbers

to track

Fill one column every evening at 17:00. Numbers tell you what to fix while the cart is still open — not after.

Metric	Goal	T-0	T+1	T+2	T+3	T+4	T+5	Total
Waitlist size people on the list	400
Email open rate opens ÷ sent	45%
Click rate clicks ÷ sent	6%
Sales page visits unique visitors	300
Sales new students	15
Refunds requests	≤ 1
Revenue sales × $149	$2,235

Conversion rate

sales waitlist × 100 = %

Mine: ÷ × 100 = %

Example: 18 sales from a waitlist of 600 → 18 ÷ 600 × 100 = 3%. For a first launch to a warm list, 2–5% is healthy.

What the numbers tell you

• Opens < 30% Subject lines are weak. Rewrite the next two.
• Clicks < 3% The email does not make them curious. Shorter, one link.
• Visits, no sales The page is the problem. Move proof and price higher.
• Refunds > 5% The promise and the course do not match. Fix the copy.

After the cart closes Write it on T+6, while you remember

What worked best

What I will skip next time

THE LAUNCH CHECKLIST · END T+5 · 21:00

You’ve
got this.

MAYA LIND · CONTENT COACH

Your first launch does not need to be big. It needs to be finished.

I made this checklist after my own first launch, which I planned in three panicked days. You have 21. Use them, tick the boxes, and be proud of whatever number ends up on page 8.

Next: the course

Post Without Burning Out

A 4-week course for small business owners who want to post 3 times a week in under 2 hours. Waitlist members get the $149 founding price.

mayalind.co/waitlist →

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