BusinessReport

Competitive Analysis Report

A thorough competitor analysis with a 5-competitor comparison matrix, positioning map, our positioning narrative, and a battlecard for winning against top competitors.

What's included

Executive summary with market context and our position
5-competitor comparison matrix (pricing, segment, differentiators, weaknesses)
2×2 positioning map showing where each competitor sits
Our positioning narrative vs. the competitive set
Battlecard: how to win against top 2 competitors
competitive analysiscompetitorsstrategyproductmarket research

Frequently asked questions

What should a competitive analysis include?

A complete competitive analysis covers: the competitive landscape overview, a feature and positioning comparison matrix, a visual positioning map, your differentiated positioning statement, and a sales battlecard for your top competitors.

How often should you update a competitive analysis?

Quarterly at minimum in fast-moving markets. Monthly for direct competitors launching new features. Set a calendar reminder — competitive intelligence decays fast.

Is this competitive analysis template free?

Yes — free to use. Describe your market and competitors to the AI and it will structure the full analysis.

Live preview

Competitive Analysis Report

Business · Free template

Free to use · No credit card required

Browse all 58 free PDF templates

View all templates