Agency Pitch Deck Template
A new-business pitch deck for agencies. It states the problem with real data, pitches the big idea, lays out a 90-day plan, and closes with the investment and projected ROI.
Need a different version? The AI pitch deck builder writes one from your notes. See also PDFs for consultants and PDFs for freelancers.
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Fieldwork Studio
Fill more rooms,
direct.
A growth plan for Halcyon Hotels — six coastal properties, one brand people book on purpose.
Prepared forHalcyon Hotels PitchOct 12, 2026 · 9:00
01 · The problem
Most guests find you,
then book somewhere else.
62% of Halcyon rooms are booked through travel sites. Each of those bookings costs 18% in commission — and the guest data stays with them.
Where bookings come from · last 12 months
Fieldwork Studio Halcyon Hotels · Growth pitch
02 · The opportunity
$4.1M
paid in travel-site commission last year. Moving one in four of those bookings to your own site keeps $1.0M a year.
Fieldwork Studio Halcyon Hotels · Growth pitch
03 · The landscape
Nobody owns
"slow and coastal."
Rivals sell price or luxury. The calm, small-hotel middle is open — and it is exactly what Halcyon guests rate highest.
Fieldwork Studio Halcyon Hotels · Growth pitch
04 · The funnel
Fix the leak
at "check dates."
Visitors reach the booking page, then leave to compare prices. A best-rate promise and a 2-step checkout close the gap.
2.1%
Conversion now
3.4%
Target · 90 days
−38%
Checkout steps
Fieldwork Studio Halcyon Hotels · Growth pitch
05 · The big idea
The Slow Coast.
FilmSix 15-second sunsets, one per property. Shot once, cut for every screen.
OfferBook direct: late checkout and a lantern dinner. Never on travel sites.
LoopEvery stay ends with a postcard and a code for the next one.
06 · First 90 days
From pitch to full rooms.
Days 1–30 · Fix
Make direct easy
- Best-rate promise on every page
- 2-step mobile checkout
- Brand search defended
Days 31–60 · Launch
The Slow Coast
- Six sunset films live
- Paid social + YouTube, 4 markets
- Book-direct perks
Days 61–90 · Grow
Bring them back
- Past-guest email, monthly
- Postcard return codes
- Scale what wins
Fieldwork Studio Halcyon Hotels · Growth pitch
07 · Investment
$24K a month.
Paid back in 9 weeks.
38→55%
Direct share
$1.0M
Commission kept / yr
6.2×
Target ROAS
Fieldwork Studio Halcyon Hotels · Growth pitch
Related reading
Frequently asked questions
What is an agency pitch deck?
An agency pitch deck is the presentation an agency brings to a prospective client to win new business. It states the problem the client has, the opportunity in numbers, the agency's big idea to fix it, a 90-day plan, and the price.
What should a pitch deck for new business include?
Include the problem with real numbers, the market opportunity, your big idea, a first-90-days plan broken into phases, and the investment with an expected return. This template has each slide, pre-filled for a hotel growth pitch.
How many slides should an agency pitch deck have?
Most winning pitch decks run 7 to 10 slides: a cover, the problem, the opportunity, the landscape, the idea, the plan, and the investment. Longer decks lose the room.
Is this agency pitch deck template free?
Yes. You can customize the agency pitch deck template for free and download it as a print-ready PDF for any prospective client.
Agency Pitch Deck
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