Client Project Proposal Template

Studio Venn Project Proposal

Prepared for

Northlake Coffee Co.

Website Redesign & Brand Refresh

Total Investment $8,400

Timeline 6 Weeks

Proposal Date April 2026

Prepared by Abhay Sharma

Studio Venn — Northlake Coffee Co.

Table of Contents

1. 01 About This Proposal
2. 02 Project Overview
3. 03 Scope & Deliverables
4. 04 Investment
5. 05 Timeline
6. 06 Terms & Conditions
7. 07 Next Steps

About This Proposal

About Studio Venn

"We believe the best brand experiences are earned through restraint — every detail deliberate, every element earning its place."

Studio Venn is a boutique brand and digital design practice founded by Abhay Sharma. We specialize in working with ambitious consumer brands — particularly those in food, beverage, and lifestyle — who have outgrown their first-generation identity and are ready to grow into something they're truly proud of.

We keep our client roster intentionally small. Every engagement receives direct involvement from our principal designer, from the first strategy conversation through final delivery. There are no account managers, no offshore execution, no handoffs to junior staff halfway through. When you work with Studio Venn, you work with the person who cares most about getting it right.

Our approach is rooted in understanding the business before we touch a single pixel. For Northlake Coffee, that means understanding your customers — the early-morning ritual crowd, the weekend pour-over enthusiast — and designing an online presence that speaks to them with the same care and intention that goes into every bag you ship.

This proposal outlines our recommended scope, timeline, and investment for Northlake Coffee Co.'s website redesign and brand refresh. It reflects what we believe you actually need — not a bloated engagement, but a focused, high-quality execution that delivers real results.

Project Overview

What We're Solving

Northlake Coffee Co. makes exceptional coffee. Your sourcing is thoughtful, your roasting is precise, and your brand story is genuinely compelling. The problem is that your current website doesn't communicate any of that. It feels like a template that was never quite finished — functional, but forgettable.

In the DTC coffee market, the window to earn a first-time buyer's trust is roughly 12 seconds. If your homepage doesn't immediately signal quality, provenance, and personality, that visitor is gone — and they're buying from a competitor who spent more time on their digital presence than their beans.

Our approach is to build a website and visual identity system that closes that gap decisively. We'll start with a focused discovery phase to understand your target customers and competitive landscape, then move into high-fidelity Figma designs before a single line of code is written. The Webflow build that follows will be fast-loading, conversion-optimized, and easy for your team to update independently.

The brand refresh component is intentionally scoped — we're not reinventing Northlake from scratch. We're evolving your existing identity with refined typography, a tighter color system, and updated visual guidelines that work across your packaging, social, and digital touchpoints consistently.

Scope & Deliverables

What's Included

Phase	Deliverable	Notes
Discovery	Brand audit — review of existing visual assets, website, and competitive landscape	Delivered as a 10–15 slide PDF report
Discovery	Customer persona workshop — 2 primary personas defined with behavioral attributes	60-min remote session + written summary
Discovery	Site map & content strategy — page structure recommendation for 8 pages	Google Doc, client approval required
Design	Figma designs — high-fidelity mockups for all 8 pages, desktop + mobile	Includes 2 rounds of revisions
Design	Brand refresh — updated type scale, refined color palette, icon set (12 icons)	Delivered as Figma component library
Design	Copywriting — all 8 pages written and approved before build begins	SEO-informed, 2 revision rounds included
Development	Webflow build — pixel-accurate implementation of approved designs	CMS setup for blog/products included
Development	QA & launch — cross-browser/device testing, DNS transfer, 30-day post-launch support	Response within 24 hours during support window

Not included in this scope: custom illustration, photography, print collateral, email template design, third-party integrations beyond Shopify/Klaviyo standard embed.

Investment

Pricing & Payment

Total Project Investment

Fixed fee — no hourly surprises

$8,400

Line Item	Amount
Discovery & Strategy	$1,200
Figma Design (8 pages, desktop + mobile)	$2,800
Brand Refresh (type, color, icon set)	$900
Copywriting (8 pages)	$1,100
Webflow Development & QA	$2,400

Payment Schedule

Milestone	Amount Due	Timing
Deposit — project kickoff & secures your start date	$4,200	Invoice on signing
Final payment — due before site launch & file transfer	$4,200	Week 6, prior to launch

Payment accepted via bank transfer (ACH/wire) or credit card (+2.9% processing fee). Invoices issued via Bonsai. All prices in USD.

Timeline

6-Week Plan

Week	Phase	Key Activities
Week 1	Discovery	Kickoff call, brand audit, customer persona workshop, site map draft
Week 2	Discovery	Audit report delivery, site map approval, content outline + copywriting kickoff
Week 3	Design	Brand refresh concepts presented, copy first draft delivered for review
Week 4	Design	Figma designs: homepage + 3 key pages presented; brand + copy revisions
Week 5	Design → Dev	Remaining 4 pages designed; all copy finalized; Webflow build begins on approved pages
Week 6	Development	Webflow build complete; QA across devices; client review; DNS transfer & launch

Timeline assumes prompt client feedback (within 48 hours of deliverable submission). Delays in feedback extend the timeline accordingly. Start date contingent on signed agreement and deposit received.

Terms & Conditions

How We Work Together

• Revision rounds: 2 rounds of revisions are included in each phase (design and copy). Additional revisions are billed at $150/hour.
• IP transfer: Full intellectual property rights transfer to client upon receipt of final payment. Studio Venn retains the right to display the work in our portfolio.
• Kill fee: If the client cancels the project after work has begun, a kill fee of 25% of the remaining balance is due within 14 days of cancellation notice.
• Client responsibilities: Client must provide all brand assets, photography, and any existing copy within 5 business days of project kickoff. Delays in providing materials will extend the project timeline.
• Feedback turnaround: Client agrees to provide feedback on deliverables within 48 business hours. Feedback received after this window may shift the project timeline.
• Scope changes: Any work outside the agreed scope will be scoped and quoted separately before proceeding. Studio Venn will not begin out-of-scope work without written approval.
• Confidentiality: Studio Venn treats all client information as confidential and will not share proprietary business information with third parties.
• Governing law: This agreement is governed by the laws of the State of California. Disputes will be resolved through good-faith negotiation first, then binding arbitration if necessary.
• Warranty: Studio Venn guarantees the Webflow site will function as designed for 30 days post-launch. Bugs reported within this window will be fixed at no additional cost.

Next Steps

Let's Get Started

If this proposal reflects the scope, timeline, and investment you're ready to move forward with, here's how the process works:

• Step 1 — Sign the agreement: You'll receive a formal project agreement via Bonsai to your email. Review, sign electronically, and return.
• Step 2 — Pay the deposit: A $4,200 invoice will accompany your agreement. Payment secures your start date — projects are scheduled on a first-confirmed basis.
• Step 3 — Kickoff call: We'll schedule a 90-minute kickoff call within 3 business days of deposit receipt. Come ready to talk about your customers, your goals, and what you love (and don't love) about your current brand.

Ready to talk?

This proposal is valid for 30 days from the date above. If you have any questions before signing, I'm always happy to jump on a call to walk through anything in detail.

Abhay Sharma, Principal Designer

abhay@studiovenn.co · +1 (415) 555-0182

Studio Venn · San Francisco, CA