Freelance Statement of Work Template

Statement of Work · SOW-2026-004

Brand Identity
System

Freelancer

Jordan Ellis

Brand Identity Designer

Client

Paravion Labs

B2B SaaS — Series A

Project Start

April 14, 2026

Pending signed agreement

Est. Completion

June 2, 2026

7 weeks total

Total Fee

$4,200

3 milestone payments

SOW Date

April 2, 2026

Valid for 30 days

SOW-2026-004 Prepared by Jordan Ellis · jordan@ellisdesign.co

Project Overview

Project Overview

This Statement of Work governs the brand identity design engagement between Jordan Ellis (Freelancer) and Paravion Labs (Client). It defines the scope of work, deliverables, payment schedule, revision policy, and project terms for the creation of a comprehensive brand identity system for Paravion Labs.

Paravion Labs is a B2B SaaS company building workflow automation tools for operations teams. Having completed a Series A raise in early 2026, the company is now investing in a professional brand identity to support sales conversations, investor relations, and product marketing at scale. The existing identity — a wordmark designed internally at founding — no longer reflects the company's positioning or maturity.

The goal of this engagement is to deliver a complete, production-ready brand identity system that Paravion Labs can deploy consistently across all touchpoints: digital product, marketing website, sales materials, and internal communications. The deliverables will be documented in a brand guidelines document suitable for use by internal teams and future design contractors.

What Success Looks Like

At the conclusion of this engagement, Paravion Labs will have a coherent visual identity that communicates precision, reliability, and operational intelligence — qualities central to the product. The identity will be flexible enough to work across B2B sales contexts (slide decks, one-pagers) and digital product surfaces (UI elements, app icons, email headers).

Scope of Work

Scope of Work

Included in This Engagement

• Logo design — 3 distinct design directions presented in round one; client selects one direction for refinement through 2 revision rounds.
• Logo variations — primary lockup, horizontal lockup, icon/mark only, and monochrome versions for each approved direction.
• Color palette — primary brand colors, secondary palette, and functional color definitions (success, warning, error states).
• Typography system — primary typeface selection and licensing recommendation, secondary typeface, type scale for both print and digital contexts.
• Brand guidelines document — 15–20 page PDF covering logo usage rules, clear space, color values (HEX/RGB/CMYK/Pantone), typography, and usage examples.
• File delivery — all final assets delivered as SVG, PNG (transparent, @1x/@2x/@3x), and PDF. Figma source file included.

Not Included in This Engagement

• Website design or development of any kind
• Motion graphics or animated logo variants
• Custom illustration or iconography beyond the logo mark
• Marketing collateral (pitch decks, one-pagers, email templates)
• Packaging, merchandise, or physical production files
• Brand strategy, naming, or messaging work

Any items from the excluded list may be added to scope via a separate SOW amendment. Please contact Jordan to discuss additional project needs.

Deliverables

Deliverables

Deliverable	Format	Delivery Method	Est. Due Date
Logo — Round 1 (3 directions)	PDF presentation	Shared Figma link	Apr 28, 2026
Logo — Round 2 (1 direction, refined)	PDF + Figma	Shared Figma link	May 9, 2026
Color Palette (primary + secondary)	Figma + PDF swatch sheet	Shared Figma link	May 9, 2026
Typography System	Figma type scale doc	Shared Figma link	May 16, 2026
Logo — Final Files (all variations)	SVG, PNG, PDF	Google Drive folder	May 23, 2026
Brand Guidelines Document	PDF (15–20 pages)	Google Drive folder	Jun 2, 2026
Figma Source File (all components)	.fig (transferred to client)	Figma file transfer	Jun 2, 2026

All due dates are estimates based on the April 14, 2026 start date and assume on-time client feedback. Delays in client review will shift delivery dates accordingly.

Payment Schedule

Milestones & Payment

Milestone	Trigger	Amount Due	Payment Terms
Milestone 1 — Kickoff	Signed SOW + project start	$1,400	Due on signing
Milestone 2 — First Draft Approval	Client approves logo direction in Round 2	$1,400	Due within 3 business days of approval
Milestone 3 — Final Delivery	All final files delivered and accepted	$1,400	Due within 3 business days of delivery

Total Project Fee $4,200

Payment accepted via ACH bank transfer, wire, or PayPal. Invoices issued via FreshBooks. Work does not begin on subsequent phases until milestone payments are received. Late payments (beyond 5 business days) accrue 1.5% monthly interest.

Revision Policy

Revision Policy

This engagement includes 2 rounds of revisions per phase. A "revision round" is defined as a single consolidated set of feedback from the client, responded to with a single updated version from the freelancer. Multiple rounds of minor tweaks within what should be a single feedback cycle do not qualify as separate revision rounds.

What's Included

• Round 1: Presentation of 3 logo directions and initial client feedback
• Round 2: Refined direction based on Round 1 feedback, plus client revisions
• One additional pass on each deliverable (color palette, type system, guidelines) after initial presentation

Additional Revisions

Revisions beyond the included rounds are billed at $150/hour, rounded to the nearest quarter-hour. Jordan will provide an estimate before beginning additional revision work. Scope changes (e.g., adding a new logo variation category after approval) are also billed at this rate.

Revision requests must be submitted as a single consolidated document (PDF, Figma comment thread, or clearly organized email). Fragmented or piecemeal feedback delivered across multiple messages may result in additional revision rounds being consumed.

Project Timeline

Timeline

Week	Dates	Activities
Week 1	Apr 14–18	Kickoff call (60 min), brand brief completion, competitor audit, moodboard development
Week 2	Apr 21–25	Conceptual exploration — logo sketches for 3 directions; internal review and refinement
Week 3	Apr 28–May 2	Logo Round 1 presentation; client review period (48-hr turnaround requested)
Week 4	May 5–9	Milestone 2 invoice; logo Round 2 refinement; color palette + type system draft
Week 5	May 12–16	Logo Round 2 presentation; type system finalization; client review + approval
Week 6	May 19–23	Final logo file production (all variations + formats); brand guidelines draft begins
Week 7	May 26–Jun 2	Brand guidelines finalized; Figma file cleanup and transfer; final delivery + Milestone 3 invoice

Terms & Conditions

Terms & Conditions

• Intellectual Property: Jordan Ellis retains ownership of all work product until full payment (all 3 milestones) is received. Upon final payment, all IP transfers to Paravion Labs. Jordan retains the right to display the work in portfolio and case study materials.
• Kill Fee: If Paravion Labs cancels the project after work has begun, a kill fee of 30% of the remaining unpaid balance is due within 14 days of written cancellation notice. Work completed to date will be delivered to the client.
• Confidentiality: Jordan Ellis agrees to keep all business information, product plans, and proprietary data shared by Paravion Labs confidential. An NDA may be executed separately upon request.
• Client Responsibilities: Paravion Labs agrees to provide a completed brand brief, existing assets, and any reference materials within 5 business days of project kickoff. Delays in providing materials will extend delivery dates.
• Feedback Timelines: Paravion Labs agrees to provide consolidated feedback within 48 business hours of each deliverable. Feedback received later than this may result in timeline shifts. Jordan will flag any timeline impact in writing.
• Dispute Resolution: Both parties agree to attempt good-faith resolution of any disputes before pursuing legal remedies. This agreement is governed by the laws of the State of New York.
• Force Majeure: Neither party shall be held liable for delays caused by circumstances beyond their reasonable control. Both parties agree to communicate promptly in such circumstances and work toward a revised timeline in good faith.
• Amendments: Any changes to the scope, timeline, or fees in this SOW require written agreement from both parties before work on the amended scope begins.

Agreement & Signature

Signatures

By signing below, both parties agree to the scope, terms, deliverables, and payment schedule outlined in this Statement of Work (SOW-2026-004). This document constitutes a binding agreement between Jordan Ellis and Paravion Labs.

Freelancer

Jordan Ellis

Brand Identity Designer · Ellis Design Co.

Signature

Date

Client

Paravion Labs

Authorized Representative

Signature & Printed Name

Date

SOW-2026-004 · Prepared April 2, 2026 · jordan@ellisdesign.co · +1 (212) 555-0294