Marketing Funnel
A polished marketing funnel report with a cover, funnel overview, insights, metrics, and campaign performance. Ideal for SaaS founders, investors, and operators.
What's included
Frequently asked questions
What is a marketing funnel report?
A marketing funnel report tracks how prospects move through your acquisition stages — from awareness to conversion — and shows where drop-off occurs. It helps teams identify bottlenecks and allocate budget to the highest-impact channels.
What metrics should a marketing funnel report include?
Key funnel metrics include: impressions and reach (top of funnel), clicks and leads (middle of funnel), conversion rate and CAC (bottom of funnel), and LTV:CAC ratio for overall efficiency.
How often should marketing reports be sent?
Monthly for campaign-level reporting; weekly for paid channels with high spend. Monthly reports allow enough time for trends to emerge without losing the ability to course-correct.
Is this marketing funnel template free?
Yes — free to use and customize. Share your funnel metrics and campaign data with the AI and it will populate the report tables and insights sections.
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