SaaS Metrics Report Template
A polished quarterly performance report with KPI cards, MRR/ARR tables, user growth breakdowns, and retention cohorts. Ideal for SaaS founders, investors, and operators.
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Polar Analytics
Confidential
Performance Report
Q4 2024
Metrics
October — December 2024 · Prepared by Finance & Growth
$2.4M
Annual Recurring Revenue
↑ 34% YoY
12,847
Active Subscribers
↑ 28% QoQ
2.1%
Monthly Churn Rate
↓ 0.4pp
$42
Avg. Revenue Per User
↑ 8% QoQ
Executive Summary
POLAR ANALYTICS · Q4 2024
Key Performance Indicators
All figures as of December 31, 2024 · Compared to Q3 2024 unless noted
Monthly Recurring Revenue
$198K
↑ 12.4% vs Q3 was $176K
Active Subscribers
12,847
↑ 2,813 net new was 10,034
Net Revenue Retention
118%
↑ 6pp vs Q3 was 112%
Customer Acq. Cost
$84
↓ 18% vs Q3 was $103
CEO Commentary
Q4 was our strongest quarter to date. NRR crossing 118% confirms our expansion motion is working — customers are growing into higher tiers faster than we modeled. CAC improvement reflects the organic flywheel from our template marketplace launch in October.
4.8×
LTV / CAC Ratio
14 mo
Payback Period
67%
Gross Margin
$352
Avg. LTV
POLAR ANALYTICS
Q4 2024 PERFORMANCE REPORT · CONFIDENTIAL
Revenue
POLAR ANALYTICS · Q4 2024
Revenue Breakdown
Monthly recurring revenue, expansion, and new business by month
| Month | New MRR | Expansion | Churned | Net MRR | Total MRR | Growth |
|---|---|---|---|---|---|---|
| Jul 2024 | $14,200 | $6,800 | −$3,100 | $17,900 | $154,400 | +13.1% |
| Aug 2024 | $15,800 | $7,400 | −$2,900 | $20,300 | $161,900 | +4.9% |
| Sep 2024 | $13,600 | $8,100 | −$3,400 | $18,300 | $176,200 | +8.8% |
| Oct 2024 | $18,400 | $9,200 | −$2,800 | $24,800 | $180,600 | +14.1% |
| Nov 2024 | $21,100 | $10,800 | −$2,600 | $29,300 | $189,100 | +16.2% |
| Dec 2024 | $24,700 | $11,400 | −$2,400 | $33,700 | $198,200 | +17.8% |
Q4 Revenue Insight
December set a new record for both new MRR ($24.7K) and net new MRR ($33.7K). Template marketplace referrals drove 34% of new sign-ups in Q4, compared to 11% in Q3. Expansion revenue grew 68% quarter-over-quarter as customers upgraded to Pro and Business tiers.
$87.5K
Q4 New MRR Total
$31.4K
Q4 Expansion Total
−$7.8K
Q4 Churned MRR
POLAR ANALYTICS
Q4 2024 PERFORMANCE REPORT · CONFIDENTIAL
User Growth
POLAR ANALYTICS · Q4 2024
Subscriber Growth & Engagement
Active subscribers, sign-ups, churn events by plan tier · Q4 2024
| Plan Tier | Price / mo | Subscribers | % of Total | Share | MRR Contrib. | Churn |
|---|---|---|---|---|---|---|
| Free | — | 31,400 | 71% | — | — | |
| Starter | $19 | 6,842 | 53% | $129,998 | 2.4% | |
| Pro | $49 | 4,218 | 33% | $206,682 | 1.8% | |
| Business | $149 | 1,787 | 14% | $266,263 | 0.9% |
Acquisition Channels · Q4
| Channel | Sign-ups | Conv.% |
|---|---|---|
| Organic Search | 1,842 | 4.2% |
| Template Referral | 1,204 | 6.8% |
| Paid Social | 684 | 1.9% |
| Email / Outbound | 432 | 3.1% |
| Direct / Other | 651 | — |
Engagement · Dec 2024
Daily Active Users 3,847
Monthly Active Users 9,614
DAU / MAU Ratio 40%
PDFs Generated (Dec) 48,291
POLAR ANALYTICS
Q4 2024 PERFORMANCE REPORT · CONFIDENTIAL
Retention & Outlook
POLAR ANALYTICS · Q4 2024
Retention & Q1 2025 Targets
Cohort retention, net revenue retention, and forward-looking targets
| Cohort | Initial Users | Month 1 | Month 3 | Month 6 | Month 12 | NRR |
|---|---|---|---|---|---|---|
| Q1 2024 | 2,104 | 88% | 76% | 64% | 54% | 112% |
| Q2 2024 | 2,841 | 90% | 79% | 68% | — | 115% |
| Q3 2024 | 3,246 | 91% | 82% | — | — | 116% |
| Q4 2024 | 4,813 | 93% | — | — | — | 118% |
Q1 2025 Targets
MRR: $240K (+21% vs Q4)
Subscribers: 16,000 (+24%)
Churn rate: ≤ 1.8% monthly
NRR: ≥ 120%
PDFs generated: 70,000/mo
Key Initiatives · Q1 2025
✦ Launch 20 new template categories
✦ Rollout team collaboration (Business tier)
✦ API v2 public beta
✦ SEO content push — 50 new pages
✦ Affiliate / partner program launch
93%
M1 Retention (Q4 cohort)
2.1%
Avg. Monthly Churn
118%
Net Revenue Retention
$352
Avg. Customer LTV
POLAR ANALYTICS
Q4 2024 PERFORMANCE REPORT · CONFIDENTIAL
Frequently asked questions
What SaaS metrics should I report to investors?
The core SaaS metrics investors want to see are: MRR and ARR (with breakdown by new, expansion, contraction, and churn), net revenue retention (NRR), customer count and growth rate, CAC and LTV, and gross margin. This template covers all of them.
What is the difference between MRR and ARR?
MRR (Monthly Recurring Revenue) is the monthly subscription revenue from all active customers. ARR (Annual Recurring Revenue) is MRR × 12. ARR is the standard metric for comparing SaaS businesses and is used in investor discussions.
How often should SaaS founders send board reports?
Monthly for early-stage startups with active investors; quarterly for later-stage companies. Monthly cadence keeps investors informed and creates accountability. This template is designed for monthly reporting.
Is this SaaS metrics report template free?
Yes — free to use and customize. Share your current metrics and the AI will populate the KPI cards, tables, and highlights sections with your actual numbers.
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