# SaaS Metrics Report

> A polished quarterly performance report with KPI cards, MRR/ARR tables, user growth breakdowns, and retention cohorts. Ideal for SaaS founders, investors, and operators.

Source: https://buildpdfs.com/templates/saas-metrics-report
Category: Business

A polished quarterly performance report with KPI cards, MRR/ARR tables, user growth breakdowns, and retention cohorts. Ideal for SaaS founders, investors, and operators.

## What's included

- Branded cover with company name, report period, and logo placeholder
- Executive summary with 4 color-coded KPI cards (MRR, ARR, Churn, NPS)
- MRR/ARR breakdown table with new, expansion, and churn revenue
- User growth and retention cohort tables
- Highlights and key risks sections for narrative context

## Frequently asked questions

### What SaaS metrics should I report to investors?

The core SaaS metrics investors want to see are: MRR and ARR (with breakdown by new, expansion, contraction, and churn), net revenue retention (NRR), customer count and growth rate, CAC and LTV, and gross margin. This template covers all of them.

### What is the difference between MRR and ARR?

MRR (Monthly Recurring Revenue) is the monthly subscription revenue from all active customers. ARR (Annual Recurring Revenue) is MRR × 12. ARR is the standard metric for comparing SaaS businesses and is used in investor discussions.

### How often should SaaS founders send board reports?

Monthly for early-stage startups with active investors; quarterly for later-stage companies. Monthly cadence keeps investors informed and creates accountability. This template is designed for monthly reporting.

### Is this SaaS metrics report template free?

Yes — free to use and customize. Share your current metrics and the AI will populate the KPI cards, tables, and highlights sections with your actual numbers.


[Use this template](https://buildpdfs.com/signup?templateId=saas-metrics-report) — free, no credit card required.