Product Press Kit Template
A bold, editorial-style press kit with a full-bleed cover, product overview, traction stats, founder bios, and media contact page. Perfect for product launches and PR outreach.
Need a different version? The AI press kit builder writes one from your notes. See also PDFs for consultants.
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Sample content
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VESSEL
VESSEL
Press Kit · 2025
Introducing
Vessel
The productivity layer that turns scattered work into focused momentum. Built for teams that ship.
Launch Date
March 18, 2025
Platforms
iOS · Android · Web
Category
Productivity · Collaboration
VESSEL
The Product
01 — Overview
What is
Vessel?
Vessel is a unified workspace that connects your tasks, documents, and conversations in a single, calm interface. Unlike tools that demand your attention, Vessel works around your focus — surfacing what matters when you need it, disappearing when you don't.
Built for async-first teams who value deep work, Vessel eliminates the context-switching tax that kills productivity. Every feature was designed around one question: does this help people do their best work?
🎯
Focus Sessions
Timed deep work blocks that mute notifications and surface only your prioritized tasks.
🔗
Linked Context
Tasks, docs, and messages linked automatically. Everything you need in one click.
📋
Smart Briefs
AI-generated daily summaries of what your team shipped and what's blocked.
⚡
Instant Capture
Global hotkey to capture thoughts, tasks, and links without leaving your current app.
🌐
Works Everywhere
Native apps for Mac, iOS, Android. Web app for everything else. Real-time sync.
🔒
Privacy First
End-to-end encrypted. EU data residency available. SOC 2 Type II certified.
VESSEL
PRESS KIT · 2025
VESSEL
By the Numbers
02 — Traction
The
Numbers
84K+
Downloads in first
30 days after beta launch
4.9/5
App Store rating across
6,200+ reviews
3.2×
More tasks completed
per user vs. competitors
68%
Of users active daily
(DAU / MAU ratio)
14s
Avg. time to capture
a task from any app
$6M
Raised in seed funding
from top-tier investors
"
Vessel is the first tool I've used that respects my attention. It's not trying to be a social network — it just helps me work.
— Beta user, 3-month cohort survey · NPS: 72
VESSEL
PRESS KIT · 2025
VESSEL
The Team
03 — Leadership
The People
Behind It
Vessel was founded by a team with deep roots in productivity software, design systems, and applied AI. We've spent a combined 40+ years thinking about how humans work — and how tools should stay out of the way.
👩💻
Sofia Andersen
Co-Founder & CEO
Former product lead at Notion (0→1M users). Stanford CS & HCI. Obsessed with calm computing and designing for focus rather than engagement.
👨🔬
James Okafor
Co-Founder & CTO
Previously engineering director at Linear. Built distributed sync infrastructure used by 50K+ teams. MIT EECS. Ships fast, breaks nothing.
🎨
Lena Vasquez
Head of Design
Ex-Figma design systems lead. Created interfaces used by 4M+ designers. Believes great UI is invisible — you feel it but you shouldn't see it.
Investors & Advisors
Benchmark Capital
Lead investor, Seed
Y Combinator
W23 Batch
David Heinemeier Hansson
Advisor · Creator of Basecamp
Anne Wojcicki
Strategic Advisor
VESSEL
PRESS KIT · 2025
VESSEL
Media & Contact
04 — Press Resources
Get in
Touch
We welcome press inquiries, interview requests, and partnership opportunities. Our media kit includes high-resolution assets, founder photos, and product screenshots available on request.
Press Contact
Maya Patel
Head of Communications
press@vessel.app · +1 (415) 823-4400
Response time: within 4 business hours
Partnership Inquiries
partnerships@vessel.app
Enterprise licensing, API integrations, ecosystem partnerships, and co-marketing opportunities.
Downloadable Assets
Logos
Dark, Light, Monochrome SVG + PNG
Screenshots
iOS, Android, Web · 4K PNG
Founder Photos
Hi-res headshots · Press-ready
Social & Web
Website: vessel.app
Twitter: @vesselapp
LinkedIn: /company/vesselapp
Media Kit: vessel.app/press
Vessel
Work with intention.
Available Now
App Store · Google Play · vessel.app
VESSEL
PRESS KIT · 2025
Related reading
Frequently asked questions
What is a press kit?
A press kit (or media kit) is a document you send to journalists, podcasters, and media outlets that gives them everything they need to cover your product or company — without having to ask follow-up questions.
What should a press kit include?
A complete press kit includes: company overview and mission, product description and key features, traction and growth metrics, founder bios, notable press coverage or quotes, high-resolution assets, and media contact information.
When should a startup create a press kit?
Create a press kit before your first major PR push — ideally before a product launch, funding announcement, or award submission. Having one ready means you can respond to press inquiries within minutes.
Is this press kit template free?
Yes — free to use and customize. Describe your product, company story, and traction metrics to the AI and it will populate the press kit with your details.
Product Press Kit
Digital Products · Free template
Free to use · No credit card required
Or start from a prompt with the prompt-to-PDF generator.
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