Media Kit for Instagram Creators Template
A bold, editorial media kit for Instagram influencers and content creators. Covers audience demographics, content pillars, past collaborations, rate card, and contact details.
Need a different version? The AI press kit builder writes one from your notes. See also PDFs for consultants.
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Sample content
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Media Kit 2025
Content Creator · Lifestyle & Wellness
Your
Name
Here
@yourhandle
I create honest, aspirational content at the intersection of everyday wellness, intentional living, and style for an engaged community of women 24–38.
Niche
Lifestyle · Wellness · Style
84K
Followers
6.2%
Eng. Rate
4.1K
Avg Likes
Audience
@yourhandle · Media Kit 2025
My audience has grown organically over 4 years — no paid promotions, no follow-for-follow. They're real people who've chosen to make my content part of their day. Here's who they are:
Age Breakdown
18–24 18%
25–34 54%
35–44 22%
45+ 6%
Top Locations
United States 62%
United Kingdom 14%
Canada 10%
Australia 8%
Gender Split
Women 78%
Men 18%
Non-binary 4%
Content Pillars
Morning Routines
How I structure my mornings — skincare, movement, journaling, and the products that make it work. Highest saves category.
What I Eat
Honest, unsponsored day-in-my-life food content. Recipe reels average 3× my normal reach.
Style & Wardrobe
Capsule wardrobes, outfit repeating, and styling the same pieces differently. Drives 70%+ of link-in-bio clicks.
Mindset & Growth
Longer-form Reels and carousels on habits, goals, and what I'm learning. Highest comment rate and DM volume.
Past Collaborations
Ritual Vitamins
3-Post Series + Stories
8.4% eng. · 4,200 link clicks
Lunya Sleepwear
Gifted + Affiliate
$3,200 revenue driven
Alo Yoga
Reel + Carousel
220K views · 11.2% eng.
Prose Haircare
Long-term ambassador (6 mo.)
1,400+ promo code uses
Rates & Contact
Let's Work
Together
I'm selective about partnerships — I only work with brands I genuinely use and believe in. If your product fits my content and my audience, let's talk.
| Deliverable | Includes | Rate |
|---|---|---|
| Single Feed Post | 1 static post + caption + 30-day usage rights | $800 |
| Reel | 1 Reel (30–60s) + caption + 30-day usage rights | $1,400 |
| Stories (3-frame) | 3 story frames with swipe-up link | $400 |
| Campaign Package | 1 Reel + 1 post + 3 stories + 90-day exclusivity | $2,800 |
collab@yourname.com
@yourhandle
Response Time
Within 48 hours
Related reading
Frequently asked questions
What should a media kit for Instagram include?
A strong Instagram media kit includes: your bio and niche, key stats (followers, engagement rate, avg likes/reach), audience demographics (age, gender, location), content categories/pillars, past brand collaborations and results, your rate card, and contact details. This template covers all of these in a visually striking PDF that brands will actually read.
How do I get brand deals as an Instagram creator?
Having a professional media kit is the first step — it signals that you're serious and easy to work with. Send it proactively to brands in your niche, reach out to PR contacts, or include a link in your Instagram bio. Brands receive dozens of pitches; a polished PDF that answers their questions upfront dramatically increases your response rate.
What engagement rate is good for brand deals?
Micro-influencers (10k–100k followers) typically have the highest engagement rates (3–8%), which brands increasingly value over raw follower counts. Above 1% engagement on posts is considered healthy; anything above 3% is excellent. Include your engagement rate prominently in your media kit.
Is this media kit template free?
Yes — free to customize and download. Describe your niche, audience, and past work to the AI and it will generate a complete media kit PDF tailored to your brand.
Media Kit for Instagram Creators
Marketing · Free template
Free to use · No credit card required
Or start from a prompt with the prompt-to-PDF generator.
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