Event Proposal Template

Maison Vale · Event Design Studio

Event Proposal · Prepared for Aurelia Cosmetics

The Lumière

Gala

An evening unveiling for the launch of Aurelia's first fine fragrance — composed as theatre, served as memory.

Event Date

Friday, 18 September 2026

Venue

The Conservatory at Bow Hall

Proposal No.

MV-2026-041

The Vision

A launch the city will talk about

for a season.

Aurelia is not introducing a product. You are introducing a point of view — and the evening should feel like the first time the room understands it.

We propose an immersive unveiling for three hundred guests: press, retail partners, founding investors, and the tastemakers whose word travels. The arc of the night is deliberate. Guests arrive into candlelight and quiet strings, are drawn through a scent corridor that tells the story of the fragrance's three movements, and are finally seated for the reveal — a single, theatrical moment when Lumière is poured, projected, and named.

Every decision serves one feeling: that they were present at a beginning. Maison Vale handles the whole of it — concept, design, production, talent, and the choreography of the night — so that on the evening itself, your team is a guest at your own party.

"The best launches don't announce. They let the room arrive at the conclusion on its own — and feel clever for it." Camille Vale · Creative Director

What success looks like

Coverage in three target titles, 90%+ confirmed-guest attendance, and a waitlist for next year.

The single feeling

"I was there when it started."

Our role

End-to-end design and production. You approve; we deliver.

Prepared by

Maison Vale for Aurelia Cosmetics, June 2026.

Event Details

The shape of the evening.

Date & Time

Fri, 18 Sept 2026

Doors 7:00 PM · Carriages 11:30 PM

Venue

The Conservatory
at Bow Hall

Glasshouse & East Terrace, Mayfair

Guest Count

300 guests

Press, partners, investors & press-adjacent VIPs

Format

Immersive unveiling

Reception · scent walk · seated reveal · after-hours

The theme — Nocturne in Three Movements

The fragrance is built in three accords; the night mirrors them. Guests move from Dusk (bergamot and cold air, silver light, strings) through Bloom (jasmine and warmth, the scent corridor, deepening rose) into Ember (amber and skin, the reveal, gold and low candle). The palette below carries through stationery, lighting, florals, uniforms, and the projection mapping for the reveal moment.

Midnight Plum

Lumière Gold

Dusk Rose

Warm Cream

Program of the Evening

A night, choreographed.

Every transition is cued — lighting, sound, scent, and service move as one. Times are guided; the room sets the pace.

7:00

Arrival & Champagne — "Dusk"

Guests received under the glasshouse in silver light. A string trio, a single signature cocktail, and the first whisper of bergamot in the air. Press step-and-repeat to the side, never the centre.

7:45

The Scent Corridor — "Bloom"

Guests are drawn, in waves of forty, through a darkened corridor of suspended florals and diffused accords — the fragrance's story told in three breaths before they have seen the bottle.

8:30

Seated Reveal — "Ember"

The room is called to long candlelit tables. Founder's address (six minutes), a commissioned score, and the projection-mapped reveal: Lumière poured, lit, and named. Held to a single, unrepeatable moment.

9:00

Dinner Service

Four-course seasonal menu by Florian Keep, paired to the three accords. Sampling vials at every place setting; guests leave wearing the launch.

10:15

After-Hours & Press Suite

Tables clear to a lounge; a DJ lifts the room. A private press suite runs founder interviews and styled product photography on a rolling schedule.

11:30

Carriages

Departing guests receive the boxed first edition and a handwritten card. Cars staged on the terrace; nothing left to chance at the door.

Services & Deliverables

What Maison Vale delivers.

A single accountable team across concept and execution. The scope below is included in every package tier; the tier governs scale, talent, and finish.

01

Creative & Concept

Theme development, narrative arc, full design language, mood and reference decks, and a 3D walkthrough of the room before a single thing is built.

02

Production & Build

Set, scent corridor, staging, rigging, projection mapping, lighting design, and power. Load-in, build, and strike fully managed and insured.

03

Venue & Logistics

Venue liaison, permits, licensing, security, accessibility, transport staging, and the run-of-show that ties every vendor to a single clock.

04

Food, Drink & Florals

Catering curation and tasting, bar programme, signature cocktail, sommelier pairings, and a bespoke floral and scenting scheme throughout.

05

Guest Experience

Invitation suite, RSVP concierge, seating, on-night hosting team, press handling, gifting, and the handwritten details guests remember.

06

Capture & Aftercare

Photography, film, a same-night social edit, and a post-event report — coverage, attendance, and guest sentiment — within five working days.

Package Tiers

Three ways to hold the room.

Each tier delivers the full scope opposite; they differ in scale of build, calibre of talent, and depth of finish. All figures exclude VAT.

Soirée

£64,000up to 180 guests

• Full concept & design
• Standard set & lighting
• Scent corridor, single accord
• Catering & bar curation
• Photography + social edit
• On-night team of six

Recommended

Nocturne

£118,000up to 300 guests

• Everything in Soirée, plus —
• Three-movement scent corridor
• Projection-mapped reveal
• Commissioned score & live trio
• Press suite & gifting programme
• Photography, film & full report
• On-night team of fourteen

Atelier

From £185,000300+ & bespoke build

• Everything in Nocturne, plus —
• Custom architectural build
• Named talent & performance
• Multi-room journey
• Broadcast-grade film crew
• Dedicated PR integration

Our recommendation

For a 300-guest launch with press at its centre, the Nocturne tier carries the full three-movement narrative and the reveal moment without over-building. The investment summary that follows is costed against this tier.

The Experience

How the night will feel.

Picture it: the glasshouse low and gold, a trio somewhere out of sight, a single cold cocktail in hand. The crowd is dressed and quietly thrilled. Then a door opens, and the scent reaches them before the bottle ever does.

i.

Light

Candle and warm wash only — no flat overheads. The room dims through the night, drawing every face toward the reveal. Projection holds for one unrepeatable moment.

ii.

Scent

Three diffused accords map to three spaces. Guests don't read the story of the fragrance — they walk through it, and arrive at the bottle already convinced.

iii.

Sound

A commissioned score swells beneath the founder's six minutes, then lifts the room into the after-hours. Silence, too, is cued — held deliberately before the name is spoken.

Investment Summary

The investment.

Costed against the recommended Nocturne tier for 300 guests. Itemised so every line is visible; nothing is buried in a single management figure.

Line item	Investment
Creative, design & production management Concept, design language, 3D walkthrough, run-of-show, full on-night management	£24,000
Set, staging & scent corridor build Three-movement corridor, set, rigging, load-in & strike	£26,500
Lighting, projection mapping & AV Lighting design, mapped reveal, sound system, technical crew	£19,000
Catering, bar & sommelier Four-course menu for 300, signature cocktail, pairings, service staff	£21,500
Florals, scenting & styling Full floral scheme, diffused accords, table & terrace styling	£11,000
Talent & music Commissioned score, live string trio, after-hours DJ	£8,500
Guest experience & gifting Invitation suite, RSVP concierge, press suite, boxed first editions	£7,500
Capture & aftercare Photography, film, same-night social edit, five-day post-event report	£6,000

Total InvestmentNocturne tier · excludes VAT · 300 guests

£118,000 + VAT

Terms

The fine print, kept short.

i.

Payment Schedule

50% on signature to secure the date and begin design; 30% at four weeks out; 20% within fourteen days of the event. Invoices itemised to the summary opposite.

ii.

What's Included

All design, management, build, and the line items shown. Travel within Greater London is included; venue hire and third-party licences are billed at cost with prior approval.

iii.

Changes & Scope

Two rounds of design revision are included. Changes after the four-week lock that affect build or talent are quoted in writing before any work proceeds.

iv.

Cancellation

The signature deposit is non-refundable. Cancellation inside thirty days incurs committed third-party costs; we will always work to recover what can be recovered.

v.

Insurance & Liability

Maison Vale carries £10m public liability and full employer's liability cover. Certificates provided on request and lodged with the venue ahead of load-in.

vi.

Validity

This proposal and its pricing are held for thirty days from the date of issue. The 18 September date is provisionally reserved and released if unconfirmed.

Acceptance & Next Steps

Shall we begin?

Three steps stand between this page and an unforgettable evening. We can hold the 18 September date for ten days while you decide.

1

Confirm the tier

Sign below and return. We recommend the Nocturne tier, but we are glad to walk you through any of the three.

2

Secure the date

The signature deposit reserves 18 September and unlocks the design phase. Bow Hall is held in your name in the meantime.

3

Begin the design

Within a week we present the full design deck and 3D walkthrough — the night, before it exists.

Accepted for Aurelia Cosmetics

Name, title & date

For Maison Vale

Camille Vale

Creative Director · 18 June 2026

With every confidence in the evening,
Camille & the Maison Vale team.

Maison Vale — Event Design Studio
14 Lamb's Conduit Street, London WC1N
camille@maisonvale.studio · +44 20 7946 0218
maisonvale.studio