Media Plan Template
A channel-by-channel media plan for a marketing team, with a budget table, a flighting Gantt chart by month, a rate card, and an approval sign-off page. Pre-filled with a Q1 product-launch example.
Need a different version? The prompt-to-PDF generator writes one from your notes. See also business reports and whitepapers and reports.
What's included
Sample content
The template comes filled with this example content. Describe your own and the AI rewrites it.
Read the full sample text
Signal Media Co. Media plan · v1 for approval
Kestrel Bikes · Spring launch
Q1 2027
Media plan
Channel mix, flighting and rate card for the Kestrel Volt e-bike launch. Jan 4 – Mar 28, 2027.
Total budget
$250,000
Flight
13 weeks
Est. impressions
31.4M
Target CPA
$48
Prepared for Kestrel Bikes marketing Signal Media Co. · Dec 2026
01 Channel mix Kestrel Bikes · Q1 2027
Where the $250K goes
Video for reach,
search for sales.
Most of the budget builds awareness in the first six weeks. Search and retargeting then catch the demand before spring riding season.
Budget by channel
Reach vs. cost (est.)
| Channel | Budget | Share | Objective | KPI |
|---|
Signal Media Co. 02 / 05
02 Flighting Kestrel Bikes · Q1 2027
13-week calendar
Build, launch,
then convert.
January February March
Channel W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13
Jan 12 · TeaserCTV and YouTube open the story. No price yet.
Feb 9 · Launch dayAll channels on. Creator rides go live the same morning.
Mar 2 · Spring pushSearch and retargeting take the lead. Test-ride offer.
Weekly spend
Signal Media Co. 03 / 05
03 Rate card Kestrel Bikes · Q1 2027
Negotiated rates · Q1 2027
Rate card
Signal Media Co. · rates valid to Mar 31, 2027 04 / 05
04 Budget Kestrel Bikes · Q1 2027
Budget summary
$250,000 over
13 weeks.
| Channel | January | February | March | Total |
|---|
Total media budget
$250,000
Includes 8% agency fee ($18,500) and a 4% test reserve. Billed monthly.
Expected results
Client approval
Kestrel Bikes · Head of marketing
Date
Approval
stamp
Signal Media Co. 05 / 05
Related reading
Frequently asked questions
What is a media plan?
A media plan lays out which channels a marketing budget goes to, how much each gets, when ads run, and the rates behind them. It is the document a marketing team uses to brief a client or get a campaign approved before it launches.
What should a media plan include?
Include the channel mix, a budget-by-channel table, a flighting timeline, a rate card, expected results, and an approval section. This template has each of these, pre-filled for a product-launch campaign.
What is flighting in a media plan?
Flighting is the schedule of when ads run on each channel across a campaign: continuous, pulsed, or in bursts around key moments. This template shows it as a month-by-month Gantt chart.
Is this media plan template free?
Yes. You can customize the media plan template for free and download it as a print-ready PDF. Describe your channels, budget, and timing to the AI and it fills in every table and chart.
Related templates
View all templates
Content Calendar for Social Media template
A monthly content calendar for creators and marketers planning posts across Instagram, LinkedIn, TikTok, and YouTube. Includes a week-by-week schedule, content pillars, performance tracker, and ideas bank.
Creative Brief template
A numbered creative brief with the objective, audience, key insight, mandatories, deliverables, budget, and sign-off. Built for agencies and brand teams to align before a campaign starts.
Social Media Report template
A monthly social media report with performance numbers, weekly reach, top posts, and next month's content calendar. Built for an agency or freelancer to send a client.
PR Coverage Report template
A press coverage report that rounds up every article from a launch, with coverage highlights, outlet logos, a day-by-day coverage chart, and the full article list.
Content Marketing Strategy template
A comprehensive content marketing strategy document with ICP definition, pillar topics, distribution channels, editorial calendar, and quarterly KPIs. Ideal for marketing managers and agencies.
Social Media Audit Report template
A structured social media audit with platform-by-platform performance analysis, content gap identification, and a 90-day action plan. Pre-filled with Instagram and LinkedIn examples.
Browse all 139 free PDF templates
View all templates