Social Media Report Template
A monthly social media report with performance numbers, weekly reach, top posts, and next month's content calendar. Built for an agency or freelancer to send a client.
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Fieldnote Social SEP 2026
September
recap_._
Larkspur Café Prepared by Fieldnote Social
"Every table had someone filming their coffee this month. That's new for us."Dana Ruiz, owner, Larkspur Café
A monthly report on what we posted, what it earned, and what's next — 1 Oct 2026
184,920
Reach
7.4%
Engagement rate
+1,312
New followers
Performance
02 / 04
Reach
184,920
+62%
Engagement rate
7.4%
+2.1 pts
Saves
2,406
+88%
Profile visits
9,870
+41%
Weekly reach
SEP 2026 · 5 WEEKS
What worked
The pour-over hands reel carried the month — slow, close-up brewing shots outperform every polished flat-lay we post. We leaned into that in week four with behind-the-counter Stories and saw saves nearly double. October keeps the handheld, unpolished look and adds more staff faces.
Fieldnote Social for Larkspur Café September 2026
Top posts
03 / 04
The six highest-reaching posts this month, ranked by total reach. Post #1 pulled nearly triple the account average.
#1
Reach 41,280 Saves 612
Reel · "Latte art Friday"
Reach 38,940 Saves 588
Reel · "Why we pour slow"
Reach 29,610 Saves 441
Carousel · "Sunday bake"
Reach 24,330 Saves 302
Carousel · "Meet our baker"
Reach 21,870 Saves 276
Story · "New: iced oat + orange"
Reach 18,420 Saves 201
Offer · "Happy hour, 3–5pm"
Average reach
29,075 per top post
Best format
Reels, 2× the saves of static posts
Next month
More hands-on brewing content
Fieldnote Social for Larkspur Café September 2026
October content calendar
04 / 04
Eighteen posts planned for October, mixing format and tone week to week so the feed doesn't flatten into one type.
Reel Carousel Story Offer
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Pumpkin spice is back
2
Latte art Friday
3
4
5
Sunday bake, behind the counter
6
7
Happy hour, 3–5pm
8
Meet our baker, Priya
9
10
New: oat + orange cake
11
12
Regulars' corner
13
14
Loyalty card launch
15
Why we pour slow
16
17
Cinnamon bun Sunday
18
19
Rainy day menu
20
21
Bring-a-friend discount
22
Latte art Friday
23
24
Spooky season specials
25
26
Halloween window reveal
27
28
Costume-day free pastry
29
Pumpkin latte art
30
31
Halloween at Larkspur
Reels
5 posts
Carousels
5 posts
Stories
4 posts
Offers
4 posts
Fieldnote Social for Larkspur Café September 2026
Related reading
Frequently asked questions
What is a social media report?
A social media report is a document a freelancer or agency sends a client each month. It shows what was posted, how it performed, which posts did best, and what is planned for the next month. It proves the value of the work in one place.
What should a monthly social media report include?
Include a short recap, performance numbers against the previous month, a reach chart by week, your top-performing posts with the format and why they worked, and next month's content calendar. This template has each section ready to fill in.
How often should you send a social media report?
Most freelancers and agencies send a social media report monthly, timed a few days after the month ends so the numbers are final. Some add a quick mid-month check-in for active campaigns.
Is this social media report template free?
Yes. You can customize the social media report template for free and download it as a print-ready PDF. Give the AI the month's numbers and top posts and it builds the report.
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