PR Coverage Report Template
A press coverage report that rounds up every article from a launch, with coverage highlights, outlet logos, a day-by-day coverage chart, and the full article list.
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BRIGHTLINE PR
Launch coverage report
Client · Consumer tech
Launch
coverage
Vessel · March 2026 · 7-day launch window
Secured coverage from
THE LEDGER
Signal Daily
Northbound
HALFTONE
Byte Weekly
the briefing
23
ARTICLES
PUBLISHED
41.2M
ESTIMATED
REACH
6
TIER-ONE
OUTLETS
312
REFERRING
BACKLINKS
02 — Coverage
Coverage highlights
Brightline PR
Vessel · launch week
THE LEDGER
Vessel wants to be the calm layer over your chaotic workday
Mar 17 7.3M est. reach
“The first productivity app in years that feels like it was designed by someone who actually hates productivity theater.”
Signal Daily
Inside the app that's betting focus beats features
Mar 17 5.9M est. reach
“Vessel's bet is contrarian: do less, and do it so well that teams stop reaching for six other tabs.”
Northbound
Vessel raises the bar for async-first teams
Mar 17 5.1M est. reach
HALFTONE
The productivity app with an actual point of view
Mar 18 4.3M est. reach
Byte Weekly
Vessel's focus sessions, tested for a week
Mar 18 3.6M est. reach
the briefing
Vessel launches out of stealth with $6M seed
Mar 16 1.8M est. reach
Takeaway. Coverage skewed heavily positive (17 of 23 pieces), concentrated in product and funding verticals, with the strongest pickup on launch day itself.
Positive Neutral / mixed
03 — Full record
All 23 articles
Brightline PR
Vessel · launch week
| Publication | Headline | Date | Reach |
|---|---|---|---|
| THE LEDGER | Vessel wants to be the calm layer over your chaotic workday | Mar 17 · T1 | 7.3M |
| Signal Daily | Inside the app that's betting focus beats features | Mar 17 · T1 | 5.9M |
| Northbound | Vessel raises the bar for async-first teams | Mar 17 · T1 | 5.1M |
| HALFTONE | The productivity app with an actual point of view | Mar 18 · T1 | 4.3M |
| Byte Weekly | Vessel's focus sessions, tested for a week | Mar 18 · T1 | 3.6M |
| The Outline Review | Why Vessel might outlast the productivity app graveyard | Mar 19 · T1 | 2.9M |
| the briefing | Vessel launches out of stealth with $6M seed | Mar 16 · T2 | 1.8M |
| Quiet Industry | Vessel: a tool that disappears when you don't need it | Mar 17 · T2 | 1.4M |
| Compound Weekly | Another day, another productivity app — except this one sticks | Mar 18 · T2 | 1.3M |
| Flywheel | What Vessel gets right about deep work | Mar 17 · T2 | 1.1M |
| Metro Business | Local founder's app aims to fix "tool fatigue" | Mar 16 · T2 | 0.9M |
| The Brief Room | Founders on why they built Vessel "the boring way" | Mar 19 · T2 | 0.9M |
| Publication | Headline | Date | Reach |
|---|---|---|---|
| The Standard Desk | Vessel vs. the old guard: a feature comparison | Mar 18 · T2 | 0.8M |
| The Interval | Vessel's launch week, by the numbers | Mar 17 · T2 | 0.7M |
| Surface Tension | Vessel's seed round signals a shift in productivity funding | Mar 17 · T2 | 0.6M |
| Field Notes | A week inside Vessel's focus sessions | Mar 18 · T2 | 0.6M |
| Running Total | Vessel's 84K downloads in 30 days, explained | Mar 18 · T2 | 0.5M |
| Parallax | Vessel's design system, reviewed | Mar 19 · T2 | 0.4M |
| The Daily Stack | Five tools Vessel just made redundant | Mar 20 · T3 | 0.30M |
| Clearlight | Is Vessel's calm-tech pitch just marketing? | Mar 20 · T3 | 0.25M |
| The Monday Memo | Vessel's investors, decoded | Mar 21 · T3 | 0.20M |
| Afterhours | Vessel's founders on sleep, focus, and shipping fast | Mar 22 · T3 | 0.15M |
| Bright Signal | Vessel closes its first week with 4.9 stars | Mar 22 · T3 | 0.18M |
Articles per day — launch week
2
7
6
3
2
1
2
Mon 16
Tue 17
Wed 18
Thu 19
Fri 20
Sat 21
Sun 22
Related reading
Frequently asked questions
What is a PR coverage report?
A PR coverage report is a document a PR agency or in-house team sends after a launch or campaign. It lists every article that ran, which outlets covered it, and when, so the client can see the full result of the coverage push.
What should a PR coverage report include?
Include a short launch summary, the coverage highlights with headlines and outlets, a logo row of the outlets that covered you, a chart of articles by day, and the full article list. This template has each section ready to fill in.
How many articles count as a successful launch?
There is no fixed number, since it depends on the outlets' reach and relevance. A tightly targeted launch with 15 to 25 pieces in relevant trade and tech press often outperforms a wider spread of lower-relevance coverage.
Is this PR coverage report template free?
Yes. You can customize the PR coverage report template for free and download it as a print-ready PDF. Give the AI the list of articles and outlets and it builds the report.
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