SEO Audit Report Template
A technical SEO audit report for agencies. It gives a site health score, fixes ranked by impact and effort, a 90-day roadmap, and target keyword positions.
Need a different version? The SEO report maker writes one from your notes. See also whitepapers and reports and business reports.
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Northline Search October 2026
SEO
Audit.
brightdental.com Family & cosmetic dentistry · full-site crawl
Site health score
38
Critical errors
112
Warnings
1,240
URLs crawled
38 critical errors are costing real patients — broken booking links alone touch every service page on the site.
SOURCE · FULL CRAWL, 1,240 URLS
At 54/100, brightdental.com trails the average dental competitor site we benchmark in this market.
SOURCE · NORTHLINE BENCHMARK SET
Prepared for Bright Dental Group Northline Search · audit ref ND-1026
Northline Search brightdental.com
Audit · Oct 2026
Fixes ranked by impact
Eight issues, ordered by expected lift in organic traffic. The top three alone touch every page on the site.
Rank Issue Impact Effort Est. monthly gain
01
Fix 27 broken internal links to /book-appointment Sitewide · nav + footer + 19 service pages
Low
+410visits / mo
02
Add LocalBusiness + Dentist schema Sitewide · homepage, locations, service pages
Low
+380visits / mo
03
Rewrite 41 duplicate title tags 41 URLs · service & location pages
Med
+340visits / mo
04
Compress hero images — LCP 4.8 s → <2.5 s 12 URLs · homepage + top landing pages
Low
+260visits / mo
05
Create service pages for implants & Invisalign 2 new URLs · currently redirect to /services
High
+300visits / mo
06
Fix 302 → 301 redirects on old /services URLs 24 URLs · legacy site migration, 2023
Low
+140visits / mo
07
Add canonical tags to 63 parameter URLs 63 URLs · filter & tracking parameters
Med
+95visits / mo
08
Claim and complete Google Business Profile categories 3 locations · currently "Dentist" only
Low
+80visits / mo
Northline Search · ND-1026 Page 02 / 03
Northline Search brightdental.com
Audit · Oct 2026
90-day roadmap & ranking targets
Three phases get the critical errors fixed first, then build the pages and authority to move four priority keywords.
DAYS 1–30
Fix
- Repair 27 broken links to /book-appointment
- Add LocalBusiness + Dentist schema sitewide
- 301-redirect 24 legacy /services URLs
- Canonicalize 63 parameter URLs
- Claim GBP categories at all 3 locations
DAYS 31–60
Build
- Rewrite 41 duplicate title tags
- Compress hero images, cut LCP to <2.5 s
- Launch dedicated implants service page
- Launch dedicated Invisalign service page
- Publish 6 location-specific review snippets
DAYS 61–90
Grow
- Link new service pages from homepage nav
- Pitch 8 local link targets (chambers, press)
- Publish 4 FAQ pages targeting long-tail terms
- Re-crawl and confirm all 38 critical errors closed
- Re-score site health, target 80+
Target keyword positions
GOOGLE · DESKTOP · 90-DAY TARGET
Dentist near me Emergency dentist Teeth whitening Invisalign cost
Northline Search · ND-1026 Page 03 / 03
Related reading
Frequently asked questions
What is an SEO audit report?
An SEO audit report is a one-time technical review of a website: a health score, the errors and warnings found in a crawl, and a ranked list of fixes with their estimated traffic impact. It differs from a monthly performance report, which tracks ongoing results.
What should an SEO audit include?
A complete SEO audit includes a site health score, counts of critical errors and warnings, specific fixes ranked by impact and effort, estimated traffic gain per fix, and a roadmap for the next 90 days. This template covers each part.
How do you prioritize SEO fixes?
Rank fixes by expected traffic impact against the effort to ship them. Low-effort, high-impact fixes, like broken links or missing schema, should go first, with larger structural work later in the roadmap.
Is this SEO audit report template free?
Yes. You can customize the SEO audit report template for free and download it as a print-ready PDF for any client site.
SEO Audit Report
Business · Free template
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